Author: Rob Gray
Publisher: Thomson Learning
Keywords: accounting, finance, series, chapman, financial, hall
Number of Pages: 528
Published: 1988-09-15
List price: unknow
ISBN-10: 0278000258
ISBN-13: 9780278000254

Authors:N. Gregory Mankiw, Mark Taylor,
Publisher: Thomson Learning
Keywords: economics
Number of Pages: 896
Published: 2006-01-25
List price: unknow
ISBN-10: 1844801330
ISBN-13: 9781844801336

"Economics" is the UK and European adaptation of Greg Mankiw’s classic textbook, expertly adapted by Mark Taylor so as to be even more relevant to a UK and European audience. A major strength of the original - that the authors present economics from the viewpoint of a reader completely new to the subject - has been maintained. Research shows that the book appeals particularly well to the more applied, business-oriented courses. The conversational yet precise writing style is superb for presenting the politics and science of economic theories to tomorrow’s decision-makers. The book

Authors:Scott Smart, William L. Megginso,
Publisher: Thomson Learning
Keywords: finance, corporate
Number of Pages: 736
Published: 2008-02-08
List price: unknow
ISBN-10: 184480562X
ISBN-13: 9781844805624

Introduction to Corporate Finance has been developed to provide a first course in the subject that interests and motivates students. The text has been designed to meet the needs of finance specialists and non-specialists, the latter being a segment of the audience that are not well catered for in the finance subject area. The text thus addresses the challenges all finance educators face: keeping students at varying degrees of ability and interest motivated and committed to the learning experience. The principal aim of the book is to deliver a student-friendly text that at the same time is theo

Author: Ray Wright
Publisher: Thomson Learning
Keywords: behaviour, consumer
Number of Pages: 512
Published: 2006-03-31
List price: $60.99
ISBN-10: 1844801381
ISBN-13: 9781844801381

Consumer Behaviour is more relevant than ever for today’s business and marketing students, and this new text provides readers with the most up-to-date tools and resources they need to pass their exams. Ray Wright’s accessible writing style takes readers through the key concepts and theories of Consumer Behaviour in a lively manner, interspersed with examples from a variety of industries and companies. Consumer Behaviour is the ideal text for those studying the subject within marketing or business degrees and diplomas, as well as MBA’s, postgraduate marketing degrees and profe

Author: Jim Blythe
Publisher: Thomson Learning
Keywords: behaviour, consumer
Number of Pages: 456
Published: 2007-11-20
List price: unknow
ISBN-10: 1844803813
ISBN-13: 9781844803811

’This text is a rare find: a book on buyer behaviour to which we all can all relate; one that informs and expands our knowledge whilst actually being an interesting read. Students and practitioners alike will find this a useful and enjoyable addition to their bookshelf’ - Peter Murphy, Teesside University Business School. Consumer behaviour is the starting point for all marketing planning and this book provides the necessary insights to understand what makes people buy, and buy again. Written from a European perspective, international in its scope, the book first provides a compreh

Authors:Peter Walton, Walter Aert,
Publisher: Thomson Learning
Keywords: principles, analysis, reporting, accounting, financial, global
Number of Pages: 493
Published: 2006-04-30
List price: $71.99
ISBN-10: 1844802655
ISBN-13: 9781844802654

Global Financial Accounting and Reporting is a European-focused introductory financial accounting textbook for students encountering the subject for the first time at MBA and Masters level. Structured around European IFRS, the second edition of this text has been fully updated to cover recent changes to reporting standards and provides a concise and accessible guide to international financial reporting, heavily-supported by real-world examples from multinational company accounts.

Authors:Graeme Chamberlin, Linda Y. Yueh,
Publisher: Thomson Learning
Keywords: macroeconomics
Number of Pages: 582
Published: 2006-04-01
List price: $79.99
ISBN-10: 1844800423
ISBN-13: 9781844800421

Macroeconomics is a general textbook in macroeconomics and provides examples from a wide international context. It therefore by necessity covers both standard introductory macroeconomic topics and also the latest concepts arising from study of this international context. Examples in the book that require mature economies relate to Europe and the U.S., upon which much of standard macroeconomic theory is based. Amongst others, issues spanning the U.S. twin deficits,’ the euro and European economic and monetary union are treated. Macroeconomics also covers the changing international economi