Author: Elizabeth May
Publisher: South-Western Educational Pu
Keywords: handbook, lenders, managers, risk, scoring, credit
Number of Pages: 264
Published: 2003-10-03
List price: $67.95
ISBN-10: 0324200544
ISBN-13: 9780324200546

With the growing concern about personal bankruptcy and quality of consumer lending, an effective credit scoring system is crucial to efficient and profitable lending practices. Featuring essays from seven experts in the risk management and banking/financial institution lending environment, this unique book offers valuable insights and proven techniques for developing effective credit scoring systems. It provides in-depth coverage of the roles of credit scoring, generic vs. customized scoring models, credit bureau data, scorecard development, performance measures, neural networks, project manag

Authors:Martin P. Block, Tamara S. Block,
Publisher: South-Western Educational Pu
Keywords: business, research, marketing
Number of Pages: 288
Published: 2005-04-11
List price: $86.95
ISBN-10: 0324222300
ISBN-13: 9780324222302

In today?s fiercely competitive business climate, marketing research is vital ? especially investment in the "right kind" of research. While basic, general research techniques are similar for all kinds of marketing, B2B is a different beast. Ideal for midlevel marketing on up to top general management, Business to Business Marketing Research helps professionals throughout the organization get their arms around B2B. The book offers readers valuable insight into the latest trends and issues in B2B research, as well as equips them with the tools to use it more effectively ? and profitably.

Author: Cynthia L Shamel
Publisher: South-Western Educational Pu
Keywords: business, reasearch, solutions, research, industry, online, market, introduction
Number of Pages: 450
Published: 2004-04-16
List price: $46.95
ISBN-10: 0538726849
ISBN-13: 9780538726849

Introduction to Online Market and Industry Research provides workable search strategies and valuable data source information to both inexperienced and experienced industry researchers. Market research strategies offer business managers a precise picture of the environment in which they operate and thus supporting informed decision making. Critical data source reviews lead to cost-effective purchase decisions for research managers. Like all the titles in the Business Research Series, this book is conveniently divided into four sections containing a number of business research applications that

Author: Julie Levitt
Publisher: South-Western Educational Pu
Keywords: rom, career
Number of Pages: 336
Published: 2009-01-16
List price: $73.95
ISBN-10: 0538730994
ISBN-13: 9780538730990

Introducing Your Career 7e helping YOU stand out! THE #1 text of its kind, Your Career, 7e, has a brand new look! This new edition is sharp and focused, and it targets the best practices in today’s job search and career-development process. Your Career, 7e, provides everything needed to deliver top-quality instruction and help students stand out in a crowd. Clear instruction guides students through self-assessment, employer research, writing a market-driven resume, and interviewing. Practical assignments and a technology-driven focus connect your students directly with the business commu

Author: Julie Levitt
Publisher: South-Western Educational Pu
Keywords: rom, career
Number of Pages: 400
Published: 2005-10-06
List price: $74.95
ISBN-10: 053872966X
ISBN-13: 9780538729666

Practical assignments throughout connect you directly with the business community, employers and the Internet. This best-selling book provides everything needed to gain competitive advantage in the workplace. It is ideal for a course on Professional/Career Development, Job Search, Resume Writing, and Interviewing. Your Career: How to Make it Happen provides thorough coverage of career self-assessment, employer research, job search/interviewing and career building strategies. The book also contains extensive instructions and examples of market-driven electronic, traditional, and web resumes, as

Author: Conor Vibert
Publisher: South-Western Educational Pu
Keywords: research, business, solutions, intelligence, online, competitive, introduction
Number of Pages: 330
Published: 2004-07-06
List price: $46.95
ISBN-10: 0538726806
ISBN-13: 9780538726801

Introduction to Online Competitive Intelligence Research gives you the tools you need to stay ahead of your competitor’s moves. Numerous research problem scenarios and cases with suggested search strategies are included. Step-by-step methodology takes you through the CI research process, including planning and direction, data collection, analysis and dissemination. One section provides insight into how your firm might protect itself from the unwanted CI efforts of competitors. Like all the titles in the Business Research Series, this book contains a number of business research applicatio

Author: James H. Myer
Publisher: South-Western Educational Pu
Keywords: decisions, marketing, strategic, positioning, segmentation
Number of Pages: 358
Published: 1996-07-01
List price: $46.95
ISBN-10: 0877572593
ISBN-13: 9780877572596

Useful to both consumer marketers and business-to-business researchers, this detailed and engaging book delves much more deeply into segmentation than other marketing handbooks. Myers mediates between discussing the intricacies of segmentation and positioning techniques and showing the ways these techniques can be interpreted and used in the real world. The book covers measuring scales, cluster analysis, conjoint analysis, multivariate analysis, CHAID, and classification and regression trees. Other chapters deal with perceptual positioning maps—point and vector, value maps laddering technique