Authors:Al Ries, Jack Trout,
Publisher: Profile Busine
Keywords: marketing, laws, immutable
Number of Pages: 160
Published: 1994-10-24
List price: $18.60
ISBN-10: 1861976100
ISBN-13: 9781861976109

Al Ries and Jack Trout, two of the world’s most successful marketing strategists, call upon over 40 years of marketing expertise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn’t live up to expectations, and offer their own ideas on what would have worked better. The real

Author:
Publisher: Profile
Keywords: stevenson, mark, future, tour, optimist
Number of Pages: 256
Published:
List price: unknow
ISBN-10: 1846683564
ISBN-13: 9781846683565

Authors:Robert Greene, Joost Ellfers, Joost Elffers,
Publisher: Profile Books Ltd
Keywords: production, elffers, joost, power, laws
Number of Pages: 463
Published: 2000-11-20
List price: $31.00
ISBN-10: 1861972784
ISBN-13: 9781861972781

Amoral, cunning, ruthless, and instructive, this piercing work distills three thousand years of the history of power in to forty-eight well explicated laws. As attention--grabbing in its design as it is in its content, this bold volume outlines the laws of power in their unvarnished essence, synthesizing the philosophies of Machiavelli, Sun-tzu, Carl von Clausewitz, and other great thinkers. Some laws teach the need for prudence ("Law 1: Never Outshine the Master"), the virtue of stealth ("Law 3: Conceal Your Intentions"), and many demand the total absence of mercy ("Law 15: Crush Your Enemy T

Author: The Economist
Publisher: Profile Books(GB)
Keywords: guide, style, economist
Number of Pages: 160
Published: 2005-11-01
List price: $26.95
ISBN-10: 1861979169
ISBN-13: 9781861979162

The Economist Style Guide is as essential to have and use as a dictionary, but is much more interesting. This new edition of the bestselling guide to style (over 1/2 million copies sold worldwide) is based on The Economist’s own house style manual, and is an invaluable companion for everyone who wants to communicate with the clarity, style and precision for which The Economist is famous. This guide gives general advice on writing, points out common errors and cliches, offers guidance on the proper use of punctuation, abbreviations and capital letters, and contains an exhaustive ran

Author: Naomi Stanford
Publisher: Profile Books(GB)
Keywords: enterprises, economist, hardcover, adaptable, performing, organisation, design, creating, guide
Number of Pages: 343
Published: 2007-07-01
List price: $29.95
ISBN-10: 1861978022
ISBN-13: 9781861978028

There are many designs and theories for how to best structure companies, but not all prove successful. In America alone between 1990 and 2000, there were over 6.3 million business start-ups and 5.7 million business shutdowns. This new guide in The Economist series, written by a leading consultant with deep experience on both sides of the Atlantic, explores five basic principles that will render organizational design effective, encouraging both high performance and adaptability to changing circumstances. This is an invaluable guide for any manager wanting to build a better, smarter company fast

Author: Tim Hindle
Publisher: Profile Books
Keywords: economist, hardcover, gurus, ideas, management, guide
Number of Pages: 322
Published: 2008-09-01
List price: $29.95
ISBN-10: 1846681081
ISBN-13: 9781846681080

Good management is a precious commodity in the corporate world, and good ideas are even more rare. Guide to Management Ideas and Gurus gathers the most influential ideas and thinkers that have defined modern management into one compact guide. This new book builds on Guide to Management Ideas (2003) and adds entries on the most influential business thought leaders of the past and present. Topics covered range from Active Inertia and Disruptive Technology to Triple Bottom Line and the Long Tail, while the management gurus covered include Jim Collins, Peter Drucker, Philip Kotler, Michael Porter,

Author: Philip Coggan
Publisher: Profile Books Ltd
Keywords: advantages, risks, funds, hedge, guide
Number of Pages: 192
Published: 2008-01-31
List price: $25.20
ISBN-10: 1846680557
ISBN-13: 9781846680557

In 1990 hedge funds managed some $39 billion of assets. By late 2006 that figure had grown to $1.3 trillion. That is a staggering increase. Equally staggering is the amount of money successful hedge fund managers earn. In 2006 the top 25 hedge fund managers were paid $14 billion between them, with the top three earning over $1 billion each.Most people have heard the term ’hedge fund’ but few are clear about what exactly a hedge fund is or what it does. This guide aims to put them in the picture with the clarity and lively prose that "The Economist" is famous for. It provides a succ