Author: Geoff Colvin
Publisher: Portfolio Hardcover
Keywords: class, performers, everybody, world, separates, overrated, really, talent
Number of Pages: 224
Published: 2008-10-16
List price: $25.95
ISBN-10: 1591842247
ISBN-13: 9781591842248

Expanding on a landmark cover story in Fortune, a top journalist debunks the myths of exceptional performance. One of the most popular Fortune articles in many years was a cover story called What It Takes to Be Great. Geoff Colvin offered new evidence that top performers in any field--from Tiger Woods and Winston Churchill to Warren Buffett and Jack Welch--are not determined by their inborn talents. Greatness doesn t come from DNA but from practice and perseverance honed over decades. And not just plain old hard work, like your grandmother might have advocated, but a very specific kind of wo

Author: Seth Godin
Publisher: Portfolio Hardcover
Keywords: stories, low, world, authentic, telling, liars, power, marketers
Number of Pages: 208
Published: 2005-05-19
List price: $23.95
ISBN-10: 1591841003
ISBN-13: 9781591841005

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . and believing it makes it true. Successful marketers don’t talk about features or even benefits. Instead, they tell a story. A story we want to believe. This is a book about doing what consumers demand-painting vivid pictures that

Author: Andy Wibbels
Publisher: Portfolio Hardcover
Keywords: blogging, business, small, guide, blogwild
Number of Pages: 192
Published: 2006-04-06
List price: $19.95
ISBN-10: 1591841178
ISBN-13: 9781591841173

Go Blogwild with veteran blogger and blog consultant Andy Wibbels and learn how to use blogs to improve your business and your bottom line. By harnessing the power of the Internet’s most explosive marketing tool you can: * Create buzz for your products and services * Enrich your clients’ understanding of your business * Communicate with your team * Reach out to your customers * Test drive new ideas * Bring your business to the global marketplace * Open a backdoor to the press Don’t be intimidated. Go blogwild.

Authors:Don Tapscott, Anthony D. Williams,
Publisher: Portfolio Hardcover
Keywords: everything, changes, collaboration, mass, wikinomics
Number of Pages: 320
Published: 2006-12-28
List price: $25.95
ISBN-10: 1591841380
ISBN-13: 9781591841388

In just the last few years, traditional collaboration in a meeting room, a conference call, even a convention center has been superseded by collaborations on an astronomical scale. Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success. A brilliant guide to on

Author: Pip Coburn
Publisher: Portfolio Hardcover
Keywords: crash, burn, others, technologies, function, change
Number of Pages: 240
Published: 2006-06-22
List price: $24.95
ISBN-10: 1591841321
ISBN-13: 9781591841326

The ultimate guide to predicting winners and losers in high technology Pip Coburn became famous for writing some of the liveliest reports on Wall Street. He quoted everyone from Machiavelli to HAL, Anais Nin to Yoda, Einstein to Gandhi. But along with the quirky writing, he consistently delivered sharp insights into technology trends and helped investors pick stocks with long-term potential. After years of studying countless winners and losers, Coburn has come up with a simple idea that explains why some technologies become huge hits (iPods, DVD players, Netflix), but others never reach mor

Authors:Michael J. Silverstein, John Butman,
Publisher: Portfolio Hardcover
Keywords: new, consumer, mind, inside, hunt, treasure
Number of Pages: 272
Published: 2006-05-04
List price: $26.95
ISBN-10: 1591841232
ISBN-13: 9781591841234

The essential follow-up to the BusinessWeek bestseller Trading Up A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What’s going on in the mind of the new consumer? Today’s consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She’ll probably buy shoes rather than clothing, because she doesn’t want to think about her dress size. And the store most likely to get her money isn’t the one with the nicest display or the

Author: Kate Kelly
Publisher: Portfolio Hardcover
Keywords: street, toughest, firm, wall, stearns, bear, fighters, last, hours
Number of Pages: 256
Published: 2009-05-12
List price: $25.95
ISBN-10: 1591842735
ISBN-13: 9781591842736

The shocking fall of Bear Stearns in March 2008 set off a wave of global financial turmoil that continues to ripple. How could one of the oldest, most resilient firms on Wall Street go so far astray that it had to be sold at a fire sale price? How could the guys who ran Bear so aggressively miscalculate so completely? In this vivid and dramatic narrative, Kate Kelly takes us inside Bear’s walls during its final, frenzied 72 hours as an independent firm. Expanding with fresh detail from her acclaimed front- page series in The Wall Street Journal, she captures every sight, sound, and smell