Author: Robert P. Neuschel
Publisher: Northwestern University Press
Keywords: people, kellogg, power, unleashing, leader, servant
Number of Pages: 160
Published: 2005-11-07
List price: $15.95
ISBN-10: 0810123398
ISBN-13: 9780810123397

Author: Mark Finn
Publisher: Northwestern University Press
Keywords: success, strategies, china, kellogg
Number of Pages: 225
Published: 2004-10-28
List price: $29.95
ISBN-10: 0810122251
ISBN-13: 9780810122253

An in-depth look at how to do business in China as it becomes a global economic power Since 1979, when China emerged from its long isolation and launched the first of its economic reforms, the country has gone from producing low-quality exports to making sophisticated high-technology goods and is now a major player in the world economy. China has become the new engine of global growth.As China continues to implement its commitments agreed upon with membership into the World Trade Organization (WTO), the environment for multinational corporations is changing rapidly. This book examines some of

Author: David R. Spencer
Publisher: Northwestern University Press
Keywords: press, medill, visions, power, american, emergence, journalism, america, yellow, world
Number of Pages: 304
Published: 2007-02-07
List price: $24.95
ISBN-10: 0810123312
ISBN-13: 9780810123311

When a case containing dismembered human remains surfaced in New York’s East River in June of 1897, the publisher of the "New York Journal" - a young, devil-may-care millionaire named William Randolph Hearst - decided that his newspaper would "scoop" the city’s police department by solving this heinous crime. Pulling out all the stops, Hearst launched more than a journalistic murder investigation; his newspaper’s active intervention in the city’s daily life, especially its underside, marked the birth of the Yellow Press. In a work that studies the rise and fall of this

Author: Herbert J. Gans
Publisher: Northwestern University Press
Keywords: news, medill, time, visions, american, press, newsweek, nbc, study, what’s, cbs, evening, deciding, nightly
Number of Pages: 416
Published: 2005-02-22
List price: $19.95
ISBN-10: 0810122375
ISBN-13: 9780810122376

For ten years, Herbert J. Gans spent considerable time in four major television and magazine newsrooms, observing and talking to the journalists who choose the national news stories that inform America about itself. Writing during the golden age of journalism, Gans included such headline events as the War on Poverty, the Vietnam War and the protests against it, urban ghetto disorders, the assassinations of Martin Luther King, Jr. and Robert F. Kennedy, and Watergate. He was interested in the values, professional standards, and the external pressures that shaped journalists’ judgments.

Author: Vladimir Voinovich
Publisher: Northwestern University Press
Keywords: chonkin, european, classics, ivan, private, extraordinary, adventures, life
Number of Pages: 316
Published: 1995-03-29
List price: $19.00
ISBN-10: 0810112434
ISBN-13: 9780810112438

Authors:Anuradha Dayal-Gulati, Mark Finn,
Publisher: Northwestern University Press
Keywords: kellogg, citizenship, corporate, global
Number of Pages: 304
Published: 2007-09-04
List price: $29.95
ISBN-10: 0810123835
ISBN-13: 9780810123830

Author: Tracy Letts
Publisher: Northwestern University Press
Keywords: play
Number of Pages: 112
Published: 2006-12-04
List price: $14.95
ISBN-10: 0810123487
ISBN-13: 9780810123489

This dark comedy takes place in a seedy motel room outside Oklahoma City, where Agnes, a drug-addled cocktail waitress, is hiding from her ex-con ex-husband. Her lesbian biker friend R.C. introduces her to Peter, a handsome drifter who might be an AWOL Gulf War veteran. They soon begin a relationship that takes place almost entirely within the increasingly claustrophobic confines of her motel room. Peter begins to rant about the war in Iraq, UFOs, the Oklahoma City bombings, cult suicides, and then secret government experiments on soldiers, of which he believes he is a victim. His delusions in