Author: Susan Sweeney
Publisher: Maximum Press
Keywords: site, ways, techniques, tools, draw, series, travelers, tips, internet, tourism, promote, business, web, proven, marketing
Number of Pages: 300
Published: 2008-02-01
List price: $39.95
ISBN-10: 1931644624
ISBN-13: 9781931644624

Full of practical, proven techniques and step-by-step strategies, this informative resource teaches internet tourism businesses how to attract visitors and convert them into paying customers. With a design that allows each chapter to stand on its own, the book provides easy and immediate implementation for a variety of promotion strategies, including those geared for bed and breakfasts, campgrounds, and theme parks. By learning to utilize industry-specific internet newsgroups and mailing lists, businesses can target their customers, examine advertising techniques of their competitors, and ensu

Authors:Jim Hoskins, Bill Wilso,
Publisher: Maximum Press (FL)
Keywords: systems, guide, software, business, strategies, insider, instant, ibm, eserver, xseries, pcs, exploring
Number of Pages: 408
Published: 2001-02-15
List price: $39.95
ISBN-10: 1885068395
ISBN-13: 9781885068392

Helping users select the IBM "brand" computer that is right for them, this book introduces the latest line of IBM computers, provides an overview of each model, and shows users how to integrate the systems into their business for greater efficiency, productivity, and overall business management. It details the different uses of ThinkPad, Aptiva, IntelliStation, Netfinity, and other systems. Instructions are given on how to evaluate software options, peripherals, and various operating systems including Windows 2000. To help users understand how to apply PC technology to their business, this boo

Author: Barry Silverstei
Publisher: Maximum Press (FL)
Keywords: business, marketing, internet, profits, direct, increasing, proven, seven, strategies
Number of Pages: 402
Published: 2001-12-01
List price: $34.95
ISBN-10: 1885068727
ISBN-13: 9781885068729

This "crash course" in business-to-business marketing is an excellent introduction for the newcomer and a worthwhile refresher for the veteran. Barry Silverstein is convinced that the Internet will soon replace direct mail as the primary vehicle for business-to-business direct marketing. Silverstein doesn’t promote spam, but discusses how the Internet has changed marketing and how principles of sound direct marketing can be applied to the Internet in fresh ways. Silverstein presents dozens of techniques than can be applied to five major strategies, each invaluable in building business pr

Author: Susan Sweeney
Publisher: Maximum Press (FL)
Keywords: business, design, online, promotion, strategy, site, model, formula, success, select, right, web
Number of Pages: 338
Published: 2001-07-01
List price: unknow
ISBN-10: 1885068603
ISBN-13: 9781885068606

Small business owners or large-company executives who are contemplating the daunting e-business world will find the information they need to launch an Internet business site that makes money in this guide. The vital primary step of analyzing a business’s existing characteristics is explored first so that readers can compare their needs to the four leading e-business models (electronic order taking, electronic payment only, online catalog and electronic payment, and a fully integrated e-business) and choose the business model that is right for them. The major features, benefits, and drawb

Author: Casey Young
Publisher: Maximum Press
Keywords: ibm, exploring, business, tools, internet, series, instant, software, insider
Number of Pages: 340
Published: 2003-08-01
List price: $49.95
ISBN-10: 1931644004
ISBN-13: 9781931644006

This detailed look at IBM’s software products for e-business enables IBM users to gain a fundamental understanding of e-business architecture, where IBM software products fit into that architecture, and where to go to get more information. The main products and platforms for development tools and components, application server software, and secure network and management software are described. This book also distinguishes between two or more IBM software products that appear to serve the same purpose but really have different applications. Key products covered include DB2, Web Sphere, Lo

Author: Susan Sweeney CA
Publisher: Maximum Press
Keywords: internet, home, choose, start, businesses, business, amp, own, build, successful
Number of Pages: 384
Published: 2008-10-01
List price: $29.95
ISBN-10: 1931644675
ISBN-13: 9781931644679

In a freshly-updated third edition, this invaluable resource takes an in-depth look into the new American dream—running one’s own e-business from home. Starting with a guide to defining what is most important—time with family, a flexible schedule, financial freedom, and risk levels—this study moves into an investigation of how online business works, followed by profiles of 101 proven ideas guaranteed to fuel entrepreneurial thinking. From getting started in online and offline promotion, this handbook is sure to accommodate all needs and interests. The guidebook also includes a password

Author: Susan Sweeney CA
Publisher: Maximum Press
Keywords: internet, home, choose, start, businesses, business, amp, own, build, successful
Number of Pages: 336
Published: 2006-06-01
List price: $29.95
ISBN-10: 1931644489
ISBN-13: 9781931644488

Written for those who want to break away from rigid schedules, unappreciative bosses, and soul-sapping commutes, this book puts prospective Internet entrepreneurs on the road to success by offering an analysis of Internet mechanics and commerce and providing profiles of successful Internet businesses. Containing more than just technical information, this manual also helps the entrepreneur prioritize business goals and evaluate comfortable levels of risk, ensuring that the chosen business matches the aspirations of the entrepreneur. Each of the 101 business profiles includes promotion technique