Author: Mark Skousen
Publisher: M.E. Sharpe
Keywords: ideas, thinkers, lives, economics, modern, making
Number of Pages: 487
Published: 2001-04
List price: $35.95
ISBN-10: 0765604809
ISBN-13: 9780765604804

Unlike other histories of economics, Mark Skousen’s book provides a running plot with a singular heroic figure, Adam Smith, at the center of the discipline. Skousen unites the great thinkers by ranking them for or against Adam Smith and his "system of natural liberty." He shows how Karl Marx, Thorstein Veblen, John Maynard Keynes, and even laissez-faire disciples Robert Malthus and David Ricardo detracted from Smith’s classical model of democratic capitalism during periods of economic failure and upheaval, while Alfred Marshall, Irving Fisher, Ludwig von Mises, and Milton Friedman,

Author: Mark Skousen
Publisher: M.E. Sharpe
Keywords: john, maynard, keynes, marx, karl, economics, adam, smith, three
Number of Pages: 243
Published: 2007-01-30
List price: $25.95
ISBN-10: 0765616947
ISBN-13: 9780765616944

History comes alive in this fascinating story of opposing views that continue to play a fundamental role in today’s politics and economics. "The Big Three in Economics" traces the turbulent lives and battle of ideas of the three most influential economists in world history: Adam Smith, representing laissez faire; Karl Marx, reflecting the radical socialist model; and John Maynard Keynes, symbolizing big government and the welfare state. Each view has had a significant influence on shaping the modern world, and the book traces the development of each philosophy through the eyes of its cre

Author: Greg Mastel
Publisher: M.E. Sharpe
Keywords: kingdom, emerges, middle, economy, chinese, rise
Number of Pages: 219
Published: 1997-05
List price: $97.95
ISBN-10: 076560017X
ISBN-13: 9780765600172

If current trends continue, China will become the world’s largest economy by 2010. In this thorough analysis of the roots and objectives of Chinese economic and industrial policy, Mastel outlines the implications of China’s rise for the world economy. He then proposes strategies to address the hazards this rise will pose as well as the opportunities it will create. The author focuses on three major industrial sectors: automobiles, aerospace, and electronics.

Author: John Philip Jones
Publisher: M.E. Sharpe
Keywords: triggers, sales, advertising, proof, work, new, ads
Number of Pages: 207
Published: 2006-09-30
List price: $89.95
ISBN-10: 0765617382
ISBN-13: 9780765617385

The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. "When Ads Work" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertising Strength) - a measure of the immediate effect of advertising on sales - the author demonstrates that t

Author: Harland Wm., Jr. Whitmore
Publisher: M.E. Sharpe
Keywords: macroeconomics, economy, world
Number of Pages: 374
Published: 1996-11
List price: $100.95
ISBN-10: 1563248972
ISBN-13: 9781563248979

This text develops a complex open economy macro-model of the world economy that synthesizes the new Keynesian and new classical approaches to constructing aggregate models. It extends the two approaches by offering a more general international and intertemporal transmission mechanism.

Author: Suisheng Zhao
Publisher: M.E. Sharpe
Keywords: law, democratization, rule, china, political, reform, debating
Number of Pages: 295
Published: 2006-06-26
List price: $94.95
ISBN-10: 0765617315
ISBN-13: 9780765617316

The growing disconnect between China’s market-oriented economy with its emerging civil society, and the brittle, anacronistic, and authoritarian state has given rise to intense discussion and debate about political reform, not only by Western observers, but also among Chinese intellectuals. While some expect China’s political reform to lead to democratization, others have proposed to strengthen the institution of single-party rule and provide it with a solid legal base. This book brings the ongoing debate to life and explores the options for political reform. Offering the perspecti

Authors:N. T. Wang, Kristen A. Day,
Publisher: M.E. Sharpe
Keywords: east, gate, book, development, sustainable, environment, challenge, china
Number of Pages: 293
Published: 2005-01
List price: $93.95
ISBN-10: 0765614707
ISBN-13: 9780765614704

As a result of its extraordinary economic growth in recent years China is facing a pressing issue: balancing its economic development needs with protecting its environmental resources. The environmental issue in China has a profound impact on the rest of the world as well, in such concerns as global warming and ethical and legal considerations about environmental enforcement. This book covers a broad range of topics, from specific environmental assessments in key sectors (i.e. desertification) to the policy implications of China’s entry into the WTO. The contributors include scholars, go