Authors:Merlin Stone, Bryan Foss,
Publisher: Kogan Page Business Books
Keywords: marketing, relationship, customer, successful
Number of Pages: 448
Published: 2001-09-01
List price: $55.00
ISBN-10: 0749435798
ISBN-13: 9780749435790

As customers become increasingly sophisticated in their expectations, the diversity and range of products and services on offers gets ever wider. So how can companies ensure that their product or service is their preferred choice and, more importantly, that it continues to be? The key is to develop a close relationship with those customers through knowledge of their preferences. This volume takes an in-depth look at what companies all over the world are doing to achieve this and shows what tools and techniques are actually bringing results. It is divided into four parts: Customer Knowledge - h

Author: John Hancock
Publisher: Kogan Page Business Books
Keywords: business, planning, leading, companies, practice, guide, corporate, social, responsibility, investing
Number of Pages: 320
Published: 2005-02
List price: $110.00
ISBN-10: 074944147X
ISBN-13: 9780749441470

* Of interest to analysts dealing in international socially responsible funds * Includes a directory of the FTSE4Good 300 companies, performance data and criteria, and company case studies CRS (Corporate Social responsibility) is thriving. According to The Economist [January 24, 2004] it has become "an industry in itself, with full-time staff, websites, newsletters, professional associations and massed armies of consultants". The FTSE and Dow Jones have both launched indices of socially responsible corporations. The rapid growth of ethical investment funds in Britain (or "socially respo

Author: Stephen Bloomfield
Publisher: Kogan Page Business Books
Keywords: raising, finance, guide, practical, capital, funding, venture
Number of Pages: 272
Published: 2005-11
List price: $49.95
ISBN-10: 0749442913
ISBN-13: 9780749442910

After the problems caused by the dot com boom, there is now renewed interest in venture capital: private equity funds are reporting significantly increased levels of activity both in the UK and worldwide. The Bank of England regards assisting firms to become "investment ready" as the single most important task facing financial professionals over the next decade. This practical handbook provides advice and support for those considering attracting outside funding to their businesses. It describes step by step the mechanics of obtaining venture capital. "Venture Capital Funding" is refreshingly i

Author: Mike Bryon
Publisher: Kogan Page Business Books
Keywords: workbook, test, numeracy, advanced
Number of Pages: 192
Published: 2004-03
List price: $19.95
ISBN-10: 0749439416
ISBN-13: 9780749439415

* New title from testing guru -- author of "How To Pass Graduate Psychometric Tests"

Author: Peter Lilley
Publisher: Kogan Page Business Books
Keywords: abused, attacked, hacked
Number of Pages: 290
Published: 2003-01-22
List price: $27.50
ISBN-10: 0749438746
ISBN-13: 9780749438746

Did you know that... * In 2001 a gambling Web site was hacked so that in a few hours 140 gamblers won a total of $1.9 million? * The Love Bug virus cost $8.7 billion globally in lost productivity and clean-up costs? * Numerous corporations have suffered severe reputational and financial consequences due to false information about them being e-mailed to thousands of recipients? * Major websites are being rendered inaccessible by denial of service attacks? * In 1986 there was only one recorded computer virus; now there are over 50,000 and that number is still growing? * A Texas professor began t

Author: Michael Armstrong
Publisher: Kogan Page Business Books
Keywords: practical, guidelines, strategies, key, management, performance
Number of Pages: 288
Published: 2000-11-01
List price: $39.95
ISBN-10: 0749426284
ISBN-13: 9780749426286

Authors:Dean B McFarlin, Paul D Sweeney,
Publisher: Kogan Page Business Books
Keywords: leaders, survive, narcissistic, truth, untold, egos
Number of Pages: 270
Published: 2002-08
List price: $15.95
ISBN-10: 0749437731
ISBN-13: 9780749437732

Everybody these days reveres great leaders, but what of those who are less than inspiring? More importantly what of those leaders whose obsessive egotism and self-absorption fuel the worst excesses of leadership?