Author: From the editors of Kiplingers Personal Finance
Publisher: Kaplan Busine
Keywords: retire, free, worry, egg, need, nest, smart, money, ways, build
Number of Pages: 288
Published: 2005-06-01
List price: $17.95
ISBN-10: 1419505157
ISBN-13: 9781419505157

Retirement is closer than you think.The clock is ticking. Each day, retirement gets closer. And as guaranteed benefits like social security and Medicare are being threatened and our life expectancies are growing longer, workers like you have more to worry about than before when building a nest egg for retirement.In Retire Worry-Free: Money-Smart Ways to Build the Nest Egg You Need, the editors of Kiplinger’s Personal Finance magazine explain how to calculate how much you will need, how much you can count on from Social Security and pensions, and, finally, how to fill the gap. Whether you’l

Author: Linda Pinso
Publisher: Kaplan Busine
Keywords: plan, business, anatomy
Number of Pages: 288
Published: 2001-08-30
List price: $21.95
ISBN-10: 0793146003
ISBN-13: 9780793146000

More than a million business plans have been powered by Anatomy of a Business Plan. Established businesses access it to transition from "bricks and mortar" to "bricks and clicks," while business units within major corporations use it in their strategic planning. Every business owner, manager, intrapreneur, entrepreneur, and executive alike can use this book’s proven business-planning techniques to move their business in the right direction. Using this road-tested, step-by-step process for writing a business plan, owners and managers will be able to develop polished, professional, and res

Author: Janet Bodnar
Publisher: Kaplan Busine
Keywords: money, personal, finance, kiplinger, kids, smart, raising, need
Number of Pages: 384
Published: 2005-08-01
List price: $17.95
ISBN-10: 1419505165
ISBN-13: 9781419505164

Author: Chet Meisner
Publisher: Kaplan Busine
Keywords: programs, really, work, breakthrough, creating, guide, direct, marketing, complete
Number of Pages: 280
Published: 2006-06-01
List price: $24.95
ISBN-10: 1419526936
ISBN-13: 9781419526930

Direct marketing is a trillion-dollar industry and a marketing discipline that produces the bottom-line results most companies want to achieve. Many businesses are becoming more aware of the potential direct marketing offers, and as new technologies and opportunities emerge, more marketers are including this discipline in their marketing mix. In The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work master marketer Chet Meisner provides a step-by-step overview of direct marketing from strategic approach to execution. You will learn important insights and essent

Author: Pamela Danziger
Publisher: Kaplan Busine
Keywords: classes, masses, luxury, marketing, cake
Number of Pages: 320
Published: 2005-01-01
List price: $27.00
ISBN-10: 0793193079
ISBN-13: 9780793193073

In Let Them Eat Cake: Marketing Luxury to the Masses?As Well as the Classes, readers will get the first research-based study of the 15 million truly affluent households that make up the leading edge of the new luxury market. Pamela Danziger notes that the luxury market is changing radically from the conspicuous-consumption consumers of the 1990s. Danziger conducted a two-year research study of luxury consumers with incomes of $75,000 and above and discovered a totally new type of luxury consumer. Called the "butterflies," these most affluent of affluent consumers have emerged from their luxuri

Author: Jan Norma
Publisher: Kaplan Busine
Keywords: start, advice, successful, entrepreneurs, life, real, tells, starting, own, business, one
Number of Pages: 240
Published: 2004-07-01
List price: $18.95
ISBN-10: 0793185963
ISBN-13: 9780793185962

Starting a business involves inevitable ups and downs, for first-time as well as experienced entrepreneurs. This updated, expanded edition by Jan Norman, one of the nation?s foremost small business authorities, guides readers through every stage of business start-up, from planning to marketing. What No One Ever Tells You about Starting Your Own Business is designed for people who are launching a business, whether they be first-time entrepreneurs or people who have been tripped up by the start-up process before and want to do it right this time. Using the real-life experiences of 101 successful

Author: Christopher Matthew Spencer
Publisher: Kaplan Busine
Keywords: ebay, trading, assistant, business, own, starting, entrepreneur, definitive, guide
Number of Pages: 336
Published: 2006-09-04
List price: $22.95
ISBN-10: 141958328X
ISBN-13: 9781419583285

eBay Trading Assistants are experienced eBay sellers who indicate their willingness to sell your items for you, for a fee. It’s a great service for people who want to sell items on eBay, but lack the time or know-how to do it themselves. eBay Entrepeneur will guide would-be eBay Trading Assistants in setting up successful eBay Trading Assistant businesses. Topics include:-Planning, starting & executing a profitable Trading Assistant business-Finding the best clients-Low-cost marketing programs-Unlocking unlimited free publicity-Avoiding technology pitfalls-Streamlining day-to-day operations