Author: Mo Willems
Publisher: Hyperion Press
Keywords: bus, drive, pigeon, don
Number of Pages: 40
Published: 2003-04-01
List price: $14.99
ISBN-10: 078681988X
ISBN-13: 9780786819881

When a bus driver takes a break from his route, a very unlikely volunteer springs up to take his place-a pigeon! But you’ve never met one like this before. As he pleads, wheedles, and begs his way through the book, children will love being able to answer back and decide his fate. In his hilarious picture book debut, popular cartoonist Mo Willems perfectly captures a preschooler’s temper tantrum.

Author: Chris Anderson
Publisher: Hyperion
Keywords: selling, business, future, tail
Number of Pages: 256
Published: 2006-07-11
List price: $24.95
ISBN-10: 1401302378
ISBN-13: 9781401302375

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is reve

Author: Seth Godin
Publisher: Hyperion
Keywords: ideavirus, unleashing
Number of Pages: 240
Published: 2001-10-10
List price: $14.00
ISBN-10: 0786887176
ISBN-13: 9780786887170

The book that sparked a marketing revolution. "This is a subversive book. It says that the marketer is not -- and ought not to be -- at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell, author of The Tipping Point. Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to- customer dialogue

Author: Mitch Albom
Publisher: Hyperion
Keywords: heaven, meet, people, five
Number of Pages: 198
Published: 2003-09
List price: $19.95
ISBN-10: 0786868716
ISBN-13: 9780786868711

Plot Eddie is a wounded war veteran, an old man who has lived, in his mind, an uninspired life. His job is fixing rides at a seaside amusement park. On his 83rd birthday, a tragic accident kills him, as he tries to save a little girl from a falling cart. He awakes in the afterlife, where he learns that heaven is not a destination. It’s a place where your life is explained to you by five people, some of whom you knew, others who may have been strangers. One by one, from childhood to soldier to old age, Eddie’s five people revisit their connections to him on earth, illuminating the

Author: Richard Carlson
Publisher: Hyperion
Keywords: stuff, small, don, sweat, series
Number of Pages: 272
Published: 1997-01-01
List price: $12.95
ISBN-10: 073380084X
ISBN-13: 9780733800849

Braille edition of the popular bestseller. "Let go of the idea that gentle, relaxed people can’t be super-achievers," advises Dr. Richard Carlson in his widely popular self-help book, DON’T SWEAT THE SMALL STUFF. In 100 chapters--each only a few pages long--Dr. Carlson shares his ideas for living a calmer, richer life. This book has been on the New York Times bestseller list for 38 weeks and is No. 3 on USA TODAY’s Best-Selling Books list. Two small volumes in braille.

Author: Chris Anderson
Publisher: Hyperion
Keywords: business, selling, future, updated, revised, tail
Number of Pages: 288
Published: 2008-07-08
List price: $15.95
ISBN-10: 1401309666
ISBN-13: 9781401309664

The New York Times bestseller that introduced the business world to a future that’s already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn’t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. "It belongs on the shelf between The Tipping Point and F

Author: Rudolph Giuliani
Publisher: Hyperion
Keywords: leadership
Number of Pages: 6
Published: 2004-04
List price: $31.98
ISBN-10: 1401398235
ISBN-13: 9781401398231

Rudolph W. Giuliani’s management and decision-making skills have proven to be outstanding through his years as U.S. district attorney and his two terms as mayor of New York City. And on September 11th, 2001, Giuliani emerged as America’s steady hand. In this program, Rudolph Giuliani shares with listeners the principles of leadership that guided him then, and throughout his career. He talks about how he was able to take control, show leadership, and make it clear to New Yorkers and the world that under his stewardship, they were in safe hands.