Author: Geoffrey A. Moore
Publisher: HarperBusiness
Keywords: products, mainstream, customers, tech, selling, chasm, marketing, crossing
Number of Pages: 256
Published: 1999-07
List price: $17.00
ISBN-10: 0066620023
ISBN-13: 9780066620022

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

Author: Linda Himelstein
Publisher: HarperBusiness
Keywords: upheaval, empire, smirnov, pyotr, vodka, story, king
Number of Pages: 416
Published: 2009-05-01
List price: $29.99
ISBN-10: 0060855894
ISBN-13: 9780060855895

In this sweeping history of vodka scion Pyotr Smirnov and his family, distinguished journalist Linda Himelstein plumbs a great riddle of Russian history through the story of a humble serf who rose to create one of the most celebrated business empires the world has ever known. At the center of this vivid narrative, Pyotr Smirnov comes to life as a hero of wonderful complexity—a man of intense ambition and uncanny business sense, a patriarch of a family that would help define Russian society and suffer from the Revolution’s aftermath, and a loyalist to a nation that would one day h

Author: Stanley Bing
Publisher: HarperBusiness
Keywords: jobs, bullshit
Number of Pages: 320
Published: 2006-05-01
List price: $19.95
ISBN-10: 0060734795
ISBN-13: 9780060734794

The scholarly discipline of Bullshit Studies has blossomed in the last several years, fertilized by a number of critical works on the subject and the growing importance of the issue across a wide range of professions. Now, best-selling author and lifelong practitioner Stanley Bing enters the field with a comprehensive look at the many attractive jobs now available to those who are serious about their bullshit and prepared to dedicate their working life to it. What, Bing inquires, do a feng shui consultant, new media executive, wine steward, department store greeter, and Vice President of th

Author: Peter F. Drucker
Publisher: HarperBusiness
Keywords: getting, right, things, motivation, insight, drucker, days, daily
Number of Pages: 448
Published: 2004-10-26
List price: $19.95
ISBN-10: 0060742445
ISBN-13: 9780060742447

Revered management thinker Peter F. Drucker is our trusted guide in this thoughtful, day-by-day companion that offers his penetrating and practical wisdom. Amid the multiple pressures of our daily work lives, The Daily Drucker provides the inspiration and advice to meet the many challenges we face. With his trademark clarity, vision, and humanity, Drucker sets out his ideas on a broad swath of key topics, from time management, to innovation, to outsourcing, providing useful insights for each day of the year. These 366 daily readings have been harvested from Drucker’s lifetime of work.

Author: Peter F. Drucker
Publisher: HarperBusiness
Keywords: rev, management
Number of Pages: 608
Published: 2008-04-22
List price: $29.99
ISBN-10: 0061252662
ISBN-13: 9780061252662

The essential book on management from the man who invented the discipline Now completely revised and updated for the first time

Author: A. Alfred Taubman
Publisher: HarperBusiness
Keywords: retailing, pioneer, luxury, career, resistance, extraordinary, threshold
Number of Pages: 224
Published: 2007-04-01
List price: $24.95
ISBN-10: 0061235377
ISBN-13: 9780061235375

In this candid memoir, A. Alfred Taubman explains how a dyslexic Jewish kid from Detroit grew up to be a billionaire retailing pioneer, an intimate of European aristocrats and Palm Beach socialites, a respected philanthropist and, at age 78, a federal prisoner. With a unique blend of humor and genius, Taubman shows how selling fine art and antiques really isn’t that different from marketing root beer or football, and offers penetrating insights into that quintessential palace of commerce, the luxury shopping mall. Alfred Taubman may not have invented the modern shopping center but, in

Author: Lisa Endlich
Publisher: HarperBusiness
Keywords: change
Number of Pages: 304
Published: 2008-12-01
List price: $29.95
ISBN-10: 0061287687
ISBN-13: 9780061287688

Meet the men and women whose deeply personal philanthropy is dramatically changing the way we think about giving There are 8.6 million millionaires in the United States, and these numbers are set to rise in what will be the biggest intergenerational wealth transfer in history. As $41 trillion dollars (or over three times the national GDP) moves from the World War II generation to their baby- boomer children over the next couple of decades, it will become imperative that the beneficiaries of this wealth—even those not joining the ranks of the superrich—begin thinking about philanthropy