Author: Geoffrey A. Moore
Publisher: HarperBusine
Keywords: technology, winners, picking, game, gorilla
Number of Pages: 384
Published: 1999-10-01
List price: $27.00
ISBN-10: 0887309577
ISBN-13: 9780887309571

Finding the next Microsoft has been the Holy Grail for many investors. However, anyone who has dabbled in technology stocks can’t help but be dismayed at their extreme volatility--it’s not unusual for tech stocks to gain or lose 10 to 20 percent in a single day. So how can you win in this market and find the next Cisco, Intel, or Oracle? The key to winning, says bestselling author Geoffrey Moore, is to play the "gorilla game." Moore’s previous two books, Crossing the Chasm and Inside the Tornado, are the bibles for many marketing professionals and product managers. In these

Author: Bill Rancic
Publisher: HarperBusine
Keywords: winner, apprentice, life, business, hired, succeed, you’re
Number of Pages: 208
Published: 2004-09-14
List price: $22.95
ISBN-10: 0060765410
ISBN-13: 9780060765415

Bill Rancic, winner of the hit TV show The Apprentice, tells how anyone can become their own personal success in both business and life, using his own experiences as a self-made entrepreneur. Getting back to basics, Rancic shares insights about his own path to The Apprentice -- his work ethic, top business strategies, and lessons learned competing on the show, working for Donald Trump -- and offers a practical, step-by-step guide to climbing the success ladder from first job to Boardroom. From valuable lessons learned as a budding ten year old entrepreneur pitching pancake sales; to starting

Author: Justin Fox
Publisher: HarperBusine
Keywords: delusion, wall, street, reward, risk, rational, market, history, myth
Number of Pages: 400
Published: 2009-06-01
List price: $27.99
ISBN-10: 0060598999
ISBN-13: 9780060598990

Chronicling the rise and fall of the efficient market theory and the century-long making of the modern financial industry, Justin Fox’s The Myth of the Rational Market is as much an intellectual whodunit as a cultural history of the perils and possibilities of risk. The book brings to life the people and ideas that forged modern finance and investing, from the formative days of Wall Street through the Great Depression and into the financial calamity of today. It’s a tale that features professors who made and lost fortunes, battled fiercely over ideas, beat the house in blackjack,

Authors:Al Ries, Laura Rie,
Publisher: HarperBusine
Keywords: innovation, business, survival, product, laws, brands, discover, natural, origin
Number of Pages: 320
Published: 2004-05-01
List price: $24.95
ISBN-10: 0060570148
ISBN-13: 9780060570149

What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, THE ORIGIN OF BRANDS, the Rieses take Darwin’s revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success. Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to build new brands and accumulate riches. But these opportunities cannot be found where most people and most companies

Author: Michael Schuma
Publisher: HarperBusine
Keywords: quest, wealth, asia, story, epic, miracle
Number of Pages: 464
Published: 2009-07-01
List price: $29.99
ISBN-10: 0061346683
ISBN-13: 9780061346682

In little more than a generation, Asia has emerged from centuries of stagnation to become the rising force of the global economy. This transformation has been so spectacular that some have called it a miracle. How did it happen? Taking the reader from the docksides of Korea to the halls of India’s finance ministry, The Miracle details the courageous decisions and heroic self-sacrifice that made Asia’s ascent possible. Spanning nine countries and probing major historical currents, this account illuminates not only Asia’s extraordinary economic rise but also how its causes mig

Author: Jack D. Schwager
Publisher: HarperBusine
Keywords: stock, top, traders, america, interviews, market, wizards
Number of Pages: 352
Published: 2001-01-01
List price: $28.95
ISBN-10: 0066620589
ISBN-13: 9780066620589

Newcomers to Jack Schwager’s series on top traders, as well as fervent fans of his first two entries Market Wizards and The New Market Wizards, will find that Stock Market Wizards offers another revealing look at a wide spectrum of trading styles through the eyes of 15 extraordinarily successful individuals. Transcripts of incisive Q&A sessions between Schwager and traders--including Michael Lauer, Dana Galante, Alphonse "Buddy" Fletcher Jr., and Claudio Guazzoni--examine the ways each approaches their specialty, whether it be value stocks, mutual funds, short selling, options trading, o

Author: Paul Hawke
Publisher: HarperBusine
Keywords: sustainability, declaration, commerce, ecology
Number of Pages: 272
Published: 1994-08-03
List price: $17.99
ISBN-10: 0887307043
ISBN-13: 9780887307041

Paul Hawken, the entrepreneur behind the Smith & Hawken gardening supplies empire, is no ordinary capitalist. Drawing as much on Baba Ram Dass and Vaclav Havel as he does on Peter Drucker and WalMart for his case studies, Hawken is on a one-man crusade to reform our economic system by demanding that First World businesses reduce their consumption of energy and resources by 80 percent in the next 50 years. As if that weren’t enough, Hawken argues that business goals should be redefined to embrace such fuzzy categories as whether the work is aesthetically pleasing and the employees are hav