Author: Sandy Pepper
Publisher: Gower Technical Pre
Keywords: models, practices, key, reward, executive, senior
Number of Pages: 86
Published: 2006-09-01
List price: $95.00
ISBN-10: 0566087332
ISBN-13: 9780566087332

Executive pay remains a contentious topic for many organizations. Unfortunately for company executives, much of the writing about it is either sensationalist or highly academic; none of it much help to the reader looking for a balanced and informed view of the subject. Sandy Pepper provides company executives, investors, and advisers with a summary of the main theories (from economics, game theory and the behavioural sciences) and best practices (in corporate governance, tax, accounting, compliance and so on) that relate to the compensation of senior executives. He also reviews the current sta

Authors:Stuart Emmett, Barry Crocker,
Publisher: Gower Technical Press
Keywords: chain, collaboration, throughout, culture, creating, supply, relationship, driven
Number of Pages: 187
Published: 2006-05
List price: $99.95
ISBN-10: 0566086840
ISBN-13: 9780566086847

Collaboration in supply chains means managing the chain beyond traditional or transactional methods. It involves rethinking the way your business is managed, both internally and externally, and the ways in which employees and partners relate to each other. Stuart Emmett and Barry Crocker’s book explains how a relationship-based approach to supply chain management can transform business; how to organise your business internally for effective supply chain relationships; and how to transform your external supply chain using relationship marketing, customer relationship management and supply

Author: Peter Howson
Publisher: Gower Technical Press
Keywords: value, acquisition, understanding, key, due, diligence, commercial
Number of Pages: 397
Published: 2006-04
List price: $160.00
ISBN-10: 0566086514
ISBN-13: 9780566086519

"Commercial Due Diligence" (CDD) is about telling the difference between superior businesses and poor businesses, which is why this book is a mixture of business strategy, marketing analysis and market research. However CDD is not about the bland application of analytical techniques, its about understanding how businesses and markets work, and what is really important for profits and growth. "Commercial Due Diligence" is written by someone with over twenty-five years experience of practical strategic analysis, who nonetheless has a strong academic grounding. For the first time here is a book t

Author: Roy Stephenson
Publisher: Gower Technical Press
Keywords: services, financial, planning, marketing
Number of Pages: 183
Published: 2005-02-28
List price: $160.00
ISBN-10: 0566085542
ISBN-13: 9780566085543

The growth and diversification of the financial services market has led to an explosion in competition for customers and of new products of all kinds. Marketing Planning for Financial Services is a sourcebook and checklist against which product managers in the financial services industry can build and validate their marketing plans. The book illustrates the whole range of marketing techniques and puts each into its context within the financial services market. Roy Stephenson’s book covers the marketing process, from preliminary market study right through to product management and custome

Authors:Nigel Hill, Jim Alexander,
Publisher: Gower Technical Press
Keywords: measurement, loyalty, satisfaction, customer, handbook
Number of Pages: 273
Published: 2006-11-24
List price: $160.00
ISBN-10: 0566087448
ISBN-13: 9780566087448

Customer satisfaction and loyalty are becoming increasingly important to most organisations since the financial benefits from improving them have been well documented. This book presents a thorough examination of how to use research to understand customer satisfaction and loyalty. It takes the reader step-by-step through the process of designing and conducting a survey to generate accurate measures of customer satisfaction and loyalty. The research process is explained in detail, including questionnaire design, analysis and reporting, but the book also covers other elements of an effective cus

Authors:David Hillson, Ruth Murray-Webster,
Publisher: Gower Technical Press
Keywords: attitude, risk, managing, understanding
Number of Pages: 180
Published: 2007-03-30
List price: $49.95
ISBN-10: 0566087987
ISBN-13: 9780566087981

David Hillson’s and Ruth Murray-Webster’s Understanding and Managing Risk Attitude will help you understand the human aspects of risk management and to manage proactively the influence of human behaviour on the risk process. The authors introduce a range of models, perspectives and examples to define and detail the range of possible risk attitudes; looking both at individuals and groups. Using leading-edge thinking on self-awareness and emotional literacy they develop a powerful approach to address the most common shortfall in current risk management: the failure to manage the huma

Author: Tim Carroll
Publisher: Gower Technical Press
Keywords: organizations, business, delivery, project
Number of Pages: 202
Published: 2006-03-30
List price: $89.95
ISBN-10: 0566086298
ISBN-13: 9780566086298

Business organizations are highly successful at delivering "business as usual"; the day-to-day tasks of managing customer transactions, marketing and production activities, and motivating employees. But there is a growing requirement for such organizations also to deliver business change projects successfully. "Business as Usual Organizations" represent a particularly challenging environment for achieving this because of the fundamentally different mindset and culture required to deliver projects in this context. Tim Carroll’s book provides an authoritative guide to improving project del