Author: David Abrahams
Publisher: Gower Pub Co
Keywords: risk, brand
Number of Pages: 224
Published: 2008-03
List price: $99.95
ISBN-10: 0566087243
ISBN-13: 9780566087240

Responsible risk taking is central to effective brand management. Risk literacy is the marketer’s third necessary competence, alongside strategic insight and financial understanding.

Author: John Smythe
Publisher: Gower Pub Co
Keywords: upside, drive, performance, hierarchy, turning, chief, engagement, officer, ceo
Number of Pages: 250
Published: 2007-06
List price: $49.95
ISBN-10: 0566085615
ISBN-13: 9780566085611

The Chief Engagement Officer explores a management philosophy which recognises the value of opening up decision making to the right groups to improve the quality of decisions and change, accelerate execution and broaden ownership; in other words, engage employees. John Smythe asks what the concept of engagement means for employer and employee; tests whether and how it is different from internal communication and provides a practical framework for those who want to engage colleagues but need advice based on applied experience.

Author: Sara Culle
Publisher: Gower
Keywords: scorecard, contract
Number of Pages: 266
Published: 2009-03-01
List price: $114.95
ISBN-10: 0566087936
ISBN-13: 9780566087936

Adoption and use of a contract scorecard demonstrates a maturing ability to manage commercial outsourcing arrangements. The process of designing the scorecard helps you nail down the key outcomes and avoid lack of focus, inconsistent objectives, hidden costs, indifferent service and deteriorating relationships with your contract partners. Sara Cullen’s "The Contract Scorecard" will help you design and drive successful contracts. It offers a systematic guide based on practical advice and examples; one that explains the Contract Scorecard concept and demonstrates crucial implementation act

Authors:Allan Burroughs, Cat Rickard,
Publisher: Gower
Keywords: transformation, series, gower, value, technology, create, using
Number of Pages: 132
Published: 2009-09-28
List price: $39.95
ISBN-10: 0566088274
ISBN-13: 9780566088278

How can technology enable effective delivery of the HR service, and how can this technology be selected and implemented into your organization successfully? Beginning with an overview of the key roles within HR and how technology can support them, "Using Technology to Create Value", part of the "Gower HR Transformation Series", provides a step-by-step guide detailing how to identify your requirements, develop a compelling business case and ensure that the design of the selected technology solution addresses your HR and business priorities. The book includes suggestions on the skills required t

Author: David Hulett
Publisher: Gower
Keywords: analysis, risk, schedule, practical
Number of Pages: 240
Published: 2009-07-28
List price: $124.95
ISBN-10: 0566087901
ISBN-13: 9780566087905

Project scheduling is required for good project management, and the schedule represents the project plan under a specific set of assumptions, often that it will avoid new risks or even those that have occurred on previous occasions. The typical Critical Path Method (CPM) schedule assumes that the project team knows how long the scheduled activities will take. Yet, the experienced project manager knows that duration values so precisely stated are actually only estimates based on assumptions that could be wrong. A schedule risk analysis explores the implications for the project’s schedule

Authors:Alex Newson, Deryck Houghton, Justin Patte,
Publisher: Gower
Keywords: media, social, blogging
Number of Pages: 202
Published: 2008-12-01
List price: $114.95
ISBN-10: 0566087898
ISBN-13: 9780566087899

Blogging and other types of social media such as wikis and social networking sites have transformed the way we use the internet in recent years. It is a transformation that business is eager to exploit. In order to do so, a clear commercial strategy needs to be established; does your organization wish to use the media actively as a business tool, or do you need to respond to the use of social media by others? "Blogging and Other Social Media" will address this question with practical guidance on using social media as well as the risks associated with it.A collaboration by leading thinkers and

Author: Cyril Kirwa
Publisher: Gower
Keywords: transfer, learning, improving
Number of Pages: 222
Published: 2009-02-28
List price: $99.95
ISBN-10: 0566088444
ISBN-13: 9780566088445

In today’s constantly changing business environment, capable people are crucial to an organization’s success, and developing their capabilities through training, learning and development initiatives is a major investment. While measuring the return on that investment is important, attempts to do so are much less valuable if they are not accompanied by a clear understanding of all of the factors than can affect the application of new skills and knowledge on the job - in other words, a clear understanding of what affects learning transfer. So, if organisations are to remain competiti