Author: Naresh Verma
Publisher: Global India Publications Pvt Ltd
Keywords: process, profiting, management, business
Number of Pages: 311
Published: 2009-12-31
List price: unknow
ISBN-10: 8190794175
ISBN-13: 9788190794176

This book explores at the various component-based integration technologies that are relevant for Business Process management Systems (BPMS).It discusses object-based technologies and discusses the work flow.Management System (WFMS) in detail. Further it elabortes various types of process integration systems,discusses the ideal BPMS,and attempts to elucidate the various standards,competitors to the standards described here, to support BPMS.It also discusses various integration technologies and look into the Business Process Management System (PMS) components and tools based on the previous inte

Author: Saurabh Aggarwal
Publisher: Global India Publications Pvt Ltd
Keywords: approach, practical, theoretical, management, brand
Number of Pages: 272
Published: 2008-12-31
List price: unknow
ISBN-10: 8190721135
ISBN-13: 9788190721134

Brand equity and strategic brand management combine a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions and thus improving the long-term profitability of specific brand strategies. This book is prepared for specific tactical guidelines for planning, building, measuring and managing brand euity.It includes numerous examples virtually on every topic.Representing the brain trust in brand management, the book of Brand Management presents the highly sophisticated branding techniques used by some of the wor

Author: Lakshman Jha
Publisher: Global India Publications Pvt Ltd
Keywords: approach, strategic, management, relationship, customer
Number of Pages: 264
Published: 2008-12-31
List price: $35.00
ISBN-10: 8190721127
ISBN-13: 9788190721127

A managers, whether brand-new to their postions or well established in the corporate hirearchy, can use a little brushing-up now and then. As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one today’s hottest topics. Customer relationships management: A strategic approach supplies easy-to-apply sloutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective and how to create and manage both short-and long -term relationships.This book acquaints studen

Author: Mayank Sharma
Publisher: Global India Publications Pvt Ltd
Keywords: product, marketing, strategy, competitive, amp, management, lifecycles
Number of Pages: 310
Published: 2009-12-31
List price: $20.00
ISBN-10: 938022804X
ISBN-13: 9789380228044

The book clearly explains the fundamentals of the subject and is designed to give an insight to the students with Indian examples. The book is writen in simple language so that it can be understood by the students. Almost all the topics on consumer behaviour and advertising have been covered in this book. In advertising, besides the promotional tools, ethical and social issues have also been dealt in a comprehensive manner.

Author: Major Suresh Goel
Publisher: Global India Publications Pvt Ltd
Keywords: model, business, new, management, wealth
Number of Pages: 302
Published: 2009-12-31
List price: $20.00
ISBN-10: 9380228007
ISBN-13: 9789380228006

Wealth Management is one of the most important aspects in every individual’s especially in the blcal financial atmosphere surrounding the worldover. This book is written in keeping this thing in mind. This book is intended for all those in a broad range of categories, from those with inherited wealth or pension pots, high income earners in financial services and captains of industry to leading lights of the enterainment and media induistries, fashion and sport or windfall winners from lotteries and TV quiz games. Their common ground is a desire to invest wisely for the future at least so

Author: Mayank Chowdhary
Publisher: Global India Publications Pvt Ltd
Keywords: expenses, inventory, operating, throughput, management, constraint
Number of Pages: 305
Published: 2009-12-31
List price: $20.00
ISBN-10: 9380228619
ISBN-13: 9789380228617

Sometimes our constraints aren’t merely physical. In many cases they’re policies : the laws, regulations, rules, or procedures that determine what we can or can’t do. Even the way we thik can be a constraint to ourselves and our organizations. This book deals on how we can manage organisation’s constraints. It shows which reports and metrics to use in a throughput environment. It also gives emphasis on how throughput accounting can be used to find the best solutions in a large number of real-world situations.

Author: Manikant Singh
Publisher: Global India Publications Pvt Ltd
Keywords: advantage, competitive, amp, management, strategic
Number of Pages: 456
Published: 2008-12-31
List price: $50.00
ISBN-10: 8190721151
ISBN-13: 9788190721158

Strategic Management and Competitive Advantage provides the most accurate, relevant, and complete presentation of strategic management today.This book is thoroughly updated to include cutting edge research and trends that are shaping business strategy.The editor guides students through the strategic management process using a unique model that blends the classic industrial organisational model with the resource-based view of the firm to explain how firms use the strategic management process to build a sustained competitive advantage.The text includes current and relevant examples to provide co