Authors:C. Whan Park, Deborah J. MacInnis, Joseph Priester
Publisher: Now Publishers Inc
Keywords: causes, consequences, construct, attachment, brand
Number of Pages: 52
Published: 2008-01-17
List price: $50.00
ISBN-10: 1601981007
ISBN-13: 9781601981004

Brand Attachment provides a theoretical construct about the factors that underlie strong brand relationships. The authors define the construct of brand attachment and differentiate it from other constructs arguing that brand attachment is critical to outcome variables that underscore the brand’s value to the firm. This monograph adds to the literature by articulating the antecedents to strong brand attachments including both the bases on which strong brand attachments form and the marketing activities that foster them. The authors posit that strong brand-customer attachments derive from

Authors:Song Yao, Carl F. Mela,
Publisher: Now Publishers Inc
Keywords: opportunities, marketing, research, auctions, search, sponsored
Number of Pages: 68
Published: 2009-04-27
List price: unknow
ISBN-10: 1601982283
ISBN-13: 9781601982285

The sponsored search auction is a newly developed auction practice where advertisers bid for premium spots on the search results page of an Internet search engine. This new form of advertising can create high levels of brand awareness among Internet users. Further, sponsored search advertising can boost sales for retailers, especially in online channels. Hence sponsored search advertising is a powerful tool for generating online traffic. Sponsored Search Auctions reviews current academic research on this nascent topic with a focus on future practical and research opportunities. Sponsored Searc

Author: V Kumar
Publisher: Now Publishers Inc
Keywords: value, lifetime, customer
Number of Pages: 112
Published: 2008-08-19
List price: $75.00
ISBN-10: 1601981562
ISBN-13: 9781601981561

Customer Lifetime Value - The Path to Profitability reviews the CLV metric in particular. Approaches to computing CLV and the concept of customer equity are discussed in detail. Specifically, this monograph provides the methods of measuring CLV, the strategies for developing customer-centric strategies, the implementation of CLV strategies in a B2B and B2C setting, and the challenges faced by an organization in implementing a CLV-based framework. The author details the importance of CLV as a metric in a marketer’s toolkit and how it is relevant to managing customers. Customer Lifetime Va

Author: Aswath Damodaran
Publisher: Now Publishers Inc
Keywords: trends, finance, foundations, metrics, approaches, valuation
Number of Pages: 104
Published: 2007-04-11
List price: $80.00
ISBN-10: 1601980140
ISBN-13: 9781601980144

Valuation Approaches and Metrics focuses on the theory and practice of valuation of companies and stocks, providing an invaluable overview of the topic from both a practical and scholarly perspective. Valuation Approaches and Metrics reviews the finance literature on valuation and presents three approaches to valuation: · discounted cash flow valuation relating the value of an asset to the present value of expected future cash flows on that asset. · liquidation and accounting valuation built around valuing the existing assets of a firm using accounting estimates of value or "book val

Authors:Casey Hibbard, Susan Mary Malone, Malone Editorial,
Publisher: AIM Publishers
Keywords: amp, marketing, asset, sales, powerful, satisfied, customers, stories
Number of Pages: 253
Published: 2009-01-05
List price: $19.95
ISBN-10: 061518300X
ISBN-13: 9780615183008

Shorten your sales cycle. Open doors to bigger accounts. Land major media coverage. Get it all with a few good stories from your happiest customers. The first book on capturing and using customer stories to grow your business or cause, Stories That Sell introduces a proven process for leveraging your current successes into new sales. Learn Success- Story MarketingTM best practices from author Casey Hibbard, leading expert on creating and managing customer stories, with insight from organizations such as Sage Software, SAP, Toyota, Kronos, Amdocs, Make-A-Wish Foundation, and dozens of other

Author: Sophia Vysivoti
Publisher: BIS Publishers
Keywords: print, supersurfaces
Number of Pages: 144
Published: 2008-10-01
List price: $17.00
ISBN-10: 9063691211
ISBN-13: 9789063691219

Folding as a method of generating forms for architecture, products and fashion.

Authors:Leo van der Aalst, Rob Baarda, Ewald Roodenrijs, Joha
Publisher: UTN Publishers
Keywords: managament, test, driven, business, tmap
Number of Pages: 184
Published: 2008-11-28
List price: $31.00
ISBN-10: 9072194934
ISBN-13: 9789072194930

This book offers business and IT managers insight into the possibilities of exerting increased business control of the test process: Business Driven Test Management (BDTM). The concept of BDTM prioritises the result and gives the client of the test process (whether a business or IT manager) the ability to manage the risk coverage, lead time and cost of the test process in both the planning and the execution phases. The book also contains an introduction to and summary of the TMap NEXT® Test Management Approach. TMap is the industry standard for testing that can be summarised in four essent