Author: Jim Blythe
Publisher: Financal Times Management
Keywords: marketing, essentials
Number of Pages: 354
Published: 2005-07-30
List price: $89.50
ISBN-10: 0273693581
ISBN-13: 9780273693581

Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. This book is aimed at undergraduates taking an introductory marketing course.

Author: Michael Cahill
Publisher: Financal Times Management
Keywords: investor, guide, decision, investment, right, companies, valuing, shares, analyzing
Number of Pages: 278
Published: 2003-07-10
List price: $65.00
ISBN-10: 0273663631
ISBN-13: 9780273663638

Getting to the real value of a business and assessing what are its shares really worth suddenly looks less clear cut. In an investment environment that is extremely challenging even for experienced City professionals, doing your homework has never been more important. And with the current accounting scandals rocking confidence and the markets being able to accurately value companies, stock has just taken on a whole new dimension. The book goes beyond investment ratios to explore what these ratios tell us about the company as an investment or what the ratios tell us about the stock market’

Author: Joseph G. Nellis; David Parker
Publisher: Financal Times Management
Keywords: macroeconomics, principles
Number of Pages: 488
Published: 2004-12-30
List price: $99.50
ISBN-10: 0273646141
ISBN-13: 9780273646143

Principles of Macroeconomics is an invaluable reference source for MBA students and managers, whether on a short course or as a reference work for the bookshelf, and is an ideal summary for undergraduates and postgraduates on a short introductory course, and for aspiring managers wishing to improve their knowledge and skills. The aim of this book is to provide a clear and concise picture of the way in which an economy works and why different governments adopt different economic policies. This book gives managers an understanding of the economic interrelationships and their impact on business

Author: Jacques Pelkma
Publisher: Financal Times Management
Keywords: analysis, economic, methods, integration, european
Number of Pages: 480
Published: 2006-09-30
List price: $110.00
ISBN-10: 0273694499
ISBN-13: 9780273694496

Written by one of Europe’s leading analysts of the European Union, the third edition of this text has been significantly reorganised in structure, and fully revised and updated to reflect the changes in the EU over recent years. The third edition offers a fundamental discussion, and detailed analysis, of European integration. Uniquely it combines economic analysis with a detailed knowledge of the integration methods employed in the EU. Whilst being academically rigorous and assuming some prior knowledge, it is full of practical examples and case studies enabling it to bridge the gap betw

Author: Keith Redhead
Publisher: Financal Times Management
Keywords: approach, finance, personal, investments, introducing
Number of Pages: 352
Published: 2002-11-10
List price: $97.50
ISBN-10: 027367305X
ISBN-13: 9780273673057

Introducing Investments offers a broad yet concise UK-based entry into the subject of Investments. This text addresses the needs of MBA students and undergraduate students on business degrees. It is also highly relevant for those studying for qualifications as a financial advisor. Keith Redhead provides an accessible overview of investment alternatives coupled with an introduction to the relevant analysis. This open invitation into the world of investments will equip students with the knowledge required for informed decision-making.

Authors:John A. Saunders, Graham J. Hooley, Nigel Piercy,
Publisher: Financal Times Management
Keywords: positioning, competitive, strategy, marketing
Number of Pages: 648
Published: 2003-11-10
List price: $120.00
ISBN-10: 0273655167
ISBN-13: 9780273655169

"Marketing Strategy and Competitive Positioning" deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.

Author: Ben Vogelvang
Publisher: Financal Times Management
Keywords: eviews, applications, theory, econometrics
Number of Pages: 379
Published: 2005-07-30
List price: $110.00
ISBN-10: 0273683748
ISBN-13: 9780273683742

Economists are regularly confronted with results of quantitative economics research. Econometrics: Theory and Applications with EViews provides a broad introduction to quantitative economic methods, for example how models arise, their underlying assumptions and how estimates of parameters or other economic quantities are computed. The author combines econometric theory with practice by demonstrating its use with the software package EViews through extensive use of screen shots. The emphasis is on understanding how to select the right method of analysis for a given situation, and how to actuall