Author: John Egan
Publisher: Cengage Learning Business Press
Keywords: communications, marketing
Number of Pages: 467
Published: 2007-04-19
List price: $67.99
ISBN-10: 1844801217
ISBN-13: 9781844801213

Marketing Communications blends inspired examples with wide-ranging theories and applications to provide a complete introduction to this popular subject. Drawing on years of experience in both industry and academia, John Egan provides a fresh approach backed with numerous industry examples. All aspects of modern Marketing Communications are covered, including ?Communications Theory?, ?Advertising?, ?Sales Promotion?, ?Planning?, ?Research? and ?Public Relations? through to rarely covered topics such as ?Internal Marketing?, ?Ethical Marketing? and the ?Regulatory Environment?. The concluding

Authors:John L. Thompson, Frank Martin,
Publisher: Cengage Learning Business Press
Keywords: change, awareness, management, strategic
Number of Pages: 873
Published: 2005-04-22
List price: $60.99
ISBN-10: 1844800830
ISBN-13: 9781844800834

Strategic management 5e is essential reading for all students of strategy at undergraduate, diploma and MBA level. Structured around a traditional analysis, formulation and implementation framework, based on a mini-case approach, and supported by unrivalled supplementary resources, John Thompson’s accessible text encourages students to think about strategy through the successes and failures of real companies. In addition, the unrivalled subject coverage introduces readers to topics of contemporary interest including emergent strategy, entrepreneurship, and leadership.

Author: Colin Drury
Publisher: Cengage Learning Business Press
Keywords: accounting, cost, management, amp
Number of Pages: 1216
Published: 2004-05-13
List price: $72.99
ISBN-10: 1844800288
ISBN-13: 9781844800285

Drury’s Management & Cost Accounting is the market-leading European text on management accounting and is a comprehensive authority on all aspects of the subject. The book has been streamlined and substantially redesigned in its 6th edition to make the book even more suitable for the needs of today’s student. There are both printed and web-based resources for the book at www.drury-online.com. The site is packed with valuable resources for students and lecturers. There are resources that are open to access for all and there are resources that are restricted to lecturers’ use only. The

Author: Jim Blythe
Publisher: Cengage Learning Business Press
Keywords: management, account, key, amp, sales
Number of Pages: 304
Published: 2004-11-01
List price: $55.99
ISBN-10: 1844800237
ISBN-13: 9781844800230

This new core text focuses on all branches of selling and sales management, from personal selling through to key account management. It focuses on business-to-business selling as well as the sale of consumer products. It also includes a wealth of real examples used throughout the text and four major case studies at the end of each part. Case material is drawn from a range of diverse industries, both MNEs and SMEs--software corporations, major construction projects, cosmetics, small engineering companies and the B2C selling of home improvements and brown goods.

Authors:Sally Dibb, Lyndon Simkin,
Publisher: Cengage Learning Business Press
Keywords: concepts, cases, casebook, marketing
Number of Pages: 384
Published: 2000-10-05
List price: $49.99
ISBN-10: 1861526245
ISBN-13: 9781861526243

Presents the key elements of marketing using fully cross-referenced short and full cases and theory notes. Offers a mix of real world cases and theory summary notes to supplement any college level marketing course. Softcover.

Author: Maurice L. Hirsch Jnr.
Publisher: Cengage Learning Business Press
Keywords: accounting, management, advanced
Number of Pages: 736
Published: 2000-09-28
List price: $69.99
ISBN-10: 1861526768
ISBN-13: 9781861526762

Rapidly changing conditions in the internal and external environments that an organisation faces mean that managers require information that is not only timely but which allows them to be flexible too. The accumulation, analysis and use of that information is vital to the decision making process. Advanced Management Accounting follows the twin themes that managers must have relevant information within a framework of strategic management and that managers must consider the dynamic business environment in which they work. Advanced Management Accounting will inspire the reader to ask questions ab

Authors:Robin John, Grazia Ietto Gillies, Howard Cox, Nigel G
Publisher: Cengage Learning Business Press
Keywords: strategy, business, global
Number of Pages: 448
Published: 1996-12-26
List price: $49.99
ISBN-10: 1861523521
ISBN-13: 9781861523525

This major new text looks at the key elements in the operation and strategic development of international firms. Offering a comprehensive theoretical approach, together with wide-ranging cases to illustrate central issues, this text takes a multidisciplinary approach to show how international firms operate in the changing global environment, and how they make decisions for successful growth. It is designed for students undertaking courses in international business, economics and management at final year undergraduate, postgraduate and MBA level.