Author: Martin Lindstrom
Publisher: Broadway Business
Keywords: lies, truth, buyology
Number of Pages: 256
Published: 2008-10-21
List price: $24.95
ISBN-10: 0385523882
ISBN-13: 9780385523882

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, b

Authors:Peter M. Senge, Bryan Smith, Nina Kruschwitz, Joe Lau
Publisher: Broadway Business
Keywords: sustainable, world, create, together, revolution, working, necessary
Number of Pages: 416
Published: 2010-04-06
List price: $18.00
ISBN-10: 0385519044
ISBN-13: 9780385519045

Imagine a world in which the excess energy from one business would be used to heat another. Where buildings need less and less energy around the world, and where “regenerative” commercial buildings – ones that create more energy than they use – are being designed. A world in which environmentally sound products and processes would be more cost-effective than wasteful ones. A world in which corporations such as Costco, Nike, BP, and countless others are forming partnerships with environmental and social justice organizations to ensure better stewardship of the earth and better livelihoo

Author: Richard Koch
Publisher: Broadway Business
Keywords: 20%, build, individual
Number of Pages: 256
Published: 2005-03-15
List price: $14.95
ISBN-10: 0385509758
ISBN-13: 9780385509756

A new 21st century individualism is overtaking “corporation-as-king” capitalism, transforming the way we work and live. Today, real power rests in the hands of creative individuals like Bill Gates, Warren Buffett, Oprah Winfrey, and Steven Spielberg, who are changing the world one great idea at a time. In THE 80/20 INDIVIDUAL, Richard Koch reveals the secret of their success: they discovered what they do better than anyone else and rode it for all its worth. In this inspiring sequel to his classic bestseller THE 80/20 PRINCIPLE, Koch shows how to maximize success in your career and life by

Author: Daniel Goleman
Publisher: Broadway Business
Keywords: change, everything, impacts, hidden, intelligence, knowing, ecological
Number of Pages: 288
Published: 2009-04-21
List price: $26.00
ISBN-10: 0385527829
ISBN-13: 9780385527828

The bestselling author of Emotional Intelligence and Primal Leadership now brings us Ecological Intelligence—revealing the hidden environmental consequences of what we make and buy, and how with that knowledge we can drive the essential changes we all must make to save our planet and ourselves.We buy “herbal” shampoos that contain industrial chemicals that can threaten our health or contaminate the environment. We dive down to see coral reefs, not realizing that an ingredient in our sunscreen feeds a virus that kills the reef. We wear organic cotton t-shirts, but don’t know that its dy

Authors:Chip Heath, Dan Heath,
Publisher: Broadway Business
Keywords: change, hard, things, switch
Number of Pages: 320
Published: 2010-02-16
List price: $26.00
ISBN-10: 0385528752
ISBN-13: 9780385528757

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing r

Author: James Hillman
Publisher: Broadway Business
Keywords: power, kinds
Number of Pages: 272
Published: 1997-01-01
List price: $19.00
ISBN-10: 0385489676
ISBN-13: 9780385489676

Hillman, author of the bestselling The Soul’s Code, offers bold insights into the forces influencing our daily lives and shows how to use these powers to take charge of one’s true destiny.

Authors:Jack Stack, Bo Burlingham,
Publisher: Broadway Business
Keywords: business, game
Number of Pages: 304
Published: 1994-01-15
List price: $18.95
ISBN-10: 038547525X
ISBN-13: 9780385475259

Now available in paperback--the book that has, since 1992, become the primer for open-book management, a new method based on the concept of democracy, the spirit of sports, and the reality of numbers. Includes a "user’s guide" and a discussion guide created especially for this edition.