Author: Inside The Minds Staff
Publisher: Aspatore Books
Keywords: successful, practice, business, law, insiders, industry, minds, corporate, lawyer, inside
Number of Pages: 161
Published: 2003-01
List price: $37.95
ISBN-10: 1587622327
ISBN-13: 9781587622328

Inside the Minds: The Corporate Lawyer is the most authoritative book ever written on the essentials behind the practice of corporate law. This title features the Corporate Chairs and Business Department Heads from some of the nations top law firms, who have each contributed chapters akin to objective, experience-related white papers or essays on the ins and outs of corporate law. In an over-arching as well as in-depth presentation of the fundamentals, authors articulate the unspoken rules and the important issues facing any corporate attorney now, and what will hold true into the fut

Authors:Jay Levinson, Bigwig Briefs Staff, BigwigBriefs.com,
Publisher: Aspatore Books
Keywords: marketing, guerrilla, budget, shoestring, bigwig, briefs, amp
Number of Pages: 96
Published: 2001-09
List price: $14.95
ISBN-10: 1587620677
ISBN-13: 9781587620676

Best selling author Jay Levinson shares the now world famous principles behind guerrilla marketing, in the first ever "brief" written on the subject. Items discussed include the Principles Behind Guerrilla Marketing, What Makes a Guerrilla, Attacking the Market, Everyone Is a Marketer, Media Matters, Technology and the Guerrilla Marketer, and Dollars and Sense. A must have for any big time marketing executive, small business owner, entrepreneur, marketer, advertiser, or any one interested in the amazing, proven power of guerrilla marketing.

Author: Inside the Minds staff
Publisher: Aspatore Books
Keywords: innovation, creative, implementing, communication, solutions, minds, inside, developing, publicis, chief, unleashed, officers, mccann, edelman, erickson, amp
Number of Pages: 165
Published: 2003-10-01
List price: $27.95
ISBN-10: 1587622467
ISBN-13: 9781587622465

Inside the Minds: Innovation Unleashed is the most authoritative book ever written on the intricacies within, the power around and the impact of the creative element in marketing communications. Featuring the chief creatives from some of the world’s leading Advertising, Marketing and Public Relations firms, this book provides a detailed and comprehensive overview of the role of the creative in developing successful, innovative campaigns. From conceptualizing and evaluating ideas, turning them into effective communication vehicles and revamping a tired brand into one with true staying pow

Authors:Gregory J. Nowak, Aspatore Books Staff, Aspatore.com
Publisher: Aspatore Books
Keywords: line, llc, operating, contracts, guide, userâ¿s, fund, agreements, hedge
Number of Pages: 124
Published: 2004-03
List price: $84.95
ISBN-10: 1587620804
ISBN-13: 9781587620805

As hedge funds continue to accelerate as widely-employed investment vehicles, understanding the agreements that establish, define and protect them is essential for all parties involved. In Hedge Fund Agreements Line by Line, (italicize title) legal and investing expert Greg Nowak takes a standard operating agreement, itemizing and explaining all parts of the venture. From incorporating a company to liquidating assets and dissolving the partnership, covering everything from the role and distinct responsibilities of the Manager, to all critical points around capital contributions, the a

Authors:Alicia Abell, Aspatore Books Staff,
Publisher: Aspatore Books
Keywords: business, polished, writing, speaking, worldwide, executives, articulate, desk, style, grammar, amp, usage, used, reference
Number of Pages: 140
Published: 2003-04-01
List price: $14.95
ISBN-10: 158762026X
ISBN-13: 9781587620263

Based on the actual writing and speaking styles of leading business executives worldwide, this book features easy-to-follow instructions and techniques for preparing polished written documents and writing and speaking in an articulate manner. Focusing on how leading business professionals really communicate, the basics of writing and speaking, including traditional grammar and speaking dos and don’ts, are covered. Examined are the particular styles in which business professionals communicate with each other and how to develop a personal professional style. Featured are special sections o

Authors:Aspatore Books Staff, Stephen Jones, T. Michael Glen
Publisher: Aspatore Books
Keywords: leading, marketers, series, inside, minds
Number of Pages: 227
Published: 2003-01-01
List price: $27.95
ISBN-10: 1587620537
ISBN-13: 9781587620539

Inside the Minds: Leading Marketers features chief marketing officer level executives from The Coca-Cola Company, General Electric, FedEx, American Express, Yahoo!, Best Buy, Verizon, Unilever and Major League Baseball. These visionary marketers share their knowledge on the art of building and growing a brand, best marketing for the buck, the golden rules of marketing, the everlasting effects of the Internet and technology, public relations, advertising, the future of marketing and other important topics. An unparalleled look inside the world of marketing makes for exciting and highly interest

Author: Inside the Minds staff
Publisher: Aspatore Books
Keywords: profits, key, amp, strategies, increasing, exponentially, accucode, economy, bioreliance, managing, minds, ceos, shuffle, master, inside
Number of Pages: 240
Published: 2004-03
List price: $32.95
ISBN-10: 1587622211
ISBN-13: 9781587622212

Inside the Minds: Managing for Profit Centers is an indispensable guide for company leaders in any industry looking to expand their business and grow their profits. Featuring Presidents and CEOs representing some of the nation’s fastest growing private companies, this book provides targeted, specific advice from a wide range of leading executives. Authors raise critical points about how to identify a company’s main profit centers and strategically build upon these strongholdings. Each chapter articulates key and fundamental strategies for growing profits in both strong, as well as