Authors:M. D. Gall, Joyce P. Gall, Walter R. Borg,
Publisher: Allyn & Baco
Keywords: introduction, research, educational
Number of Pages: 704
Published: 2006-05-19
List price: $140.20
ISBN-10: 0205488498
ISBN-13: 9780205488490

Educational Research: An Introduction, Eighth Edition,is the most comprehensive and widely respected text for scholars and graduate-level students who need to understand educational research in depth and conduct original research for a dissertation or thesis. A complete introduction to the major research methods and types of data analysis used today, this text provides detailed coverage of all facets of research, from the epistemology of quantitative and qualitative scientific inquiry to the design, data collection, analysis, and reporting of a completed study.

Authors:Suzanne F. Peregoy, Owen F. Boyle,
Publisher: Allyn & Baco
Keywords: teaching, english, learners, myeducationlab, book, resource, writing, learning, esl, reading
Number of Pages: 480
Published: 2008-04-20
List price: $90.87
ISBN-10: 020562684X
ISBN-13: 9780205626847

Unlike many texts in this field, Reading, Writing and Learning In ESL (K-12) takes a unique approach by exploring contemporary language acquisition theory as it relates to instruction and providing suggestions and methods for motivating and involving ELL students. Oral language, reading, and writing development in English for K-12 students.

Author: Michael P. Nichol
Publisher: Allyn & Baco
Keywords: methods, concepts, therapy, family
Number of Pages: 592
Published: 2007-10-19
List price: $115.20
ISBN-10: 0205543200
ISBN-13: 9780205543205

Family Therapy: Concepts & Methods is the definitive classic text in the field of Family Therapy. It was the first textbook written for family therapy, and it continues to be the most authoritative and comprehensive. By covering all major schools and developments in family therapy, students receive a thorough grounding in the profession. Numerous case studies throughout the text help students understand the link between history, theory, and practice.

Authors:Shearon A. Lowery, Melvin L. DeFleur,
Publisher: Allyn & Baco
Keywords: research, communication, mass, milestones
Number of Pages: 415
Published: 1995-01-10
List price: $123.00
ISBN-10: 0801314372
ISBN-13: 9780801314377

Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects.

Author: Dennis L. Wilcox
Publisher: Allyn & Baco
Keywords: techniques, media, writing, relations, public
Number of Pages: 576
Published: 2009-01-03
List price: $115.40
ISBN-10: 0205648282
ISBN-13: 9780205648283

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing book available, with real-world examples of outstanding work by public relations professionals. The basics of public relations writing, writing for the mass media, writing for other media (including newsletters, the Internet, social media, speeches, direct mail, and others), and managing programs and campaigns, including special events. Public relations writing.

Author: James M. Hensli
Publisher: Allyn & Baco
Keywords: approach, earth, sociology, essentials
Number of Pages: 560
Published: 2008-10-17
List price: $105.80
ISBN-10: 0205578705
ISBN-13: 9780205578702

A Down-to-Earth Approach Henslin’s popular brief paperback text shares the excitement of sociology, with its acclaimed "down-to-earth" approach and personal writing style that highlight the sociology of everyday life and its relevance to students’ lives. James Henslin has a unique ability to engage students without talking down to them or sacrificing content. With wit, personal reflection, and illuminating examples, he shares with readers his passion for sociology. Students are guided on their sociological journey with: Down-to-Earth Approach Comparative Perspectives Globalization

Author: W. Lawrence Neuma
Publisher: Allyn & Baco
Keywords: qualitative, approaches, quantitative, methods, research, social
Number of Pages: 600
Published: 2005-09-30
List price: $122.40
ISBN-10: 0205457932
ISBN-13: 9780205457939

This highly regarded text presents a comprehensive and balanced introduction to both qualitative and quantitative approaches to social research, emphasizing the benefits of combining various approaches. Dozens of new examples from actual research studies help illustrate concepts and methods.