Author: Selina Maitreya
Publisher: Allworth Press
Keywords: leading, consultant, insights, photography, commercial, succeed
Number of Pages: 240
Published: 2007-10-16
List price: $19.95
ISBN-10: 1581154917
ISBN-13: 9781581154917

Photographers looking to develop their vision, values, and business plans will find the keys to success in How to Succeed in Commercial Photography. Veteran photography consultant Selina Maitreya provides photographers at every career stage with all the tools they need for a prosperous career and a rewarding life in commercial photography. She tells photographers how to: Rise above the competition Build a dynamic professional team Develop a powerful online portfolio Self-promote with a consistent message Set goals and meet them Survive difficult times by overcoming fear and creati

Author: Tad Crawford
Publisher: Allworth Press
Keywords: book, business, design, graphic
Number of Pages: 240
Published: 2005-11-01
List price: $24.95
ISBN-10: 1581154305
ISBN-13: 9781581154306

Authoritative advice on every aspect of running a design business Expert contributors include Leonard DuBuff, Richard Weisgrau, Eva Doman Bruck, and many more General small-business advice just doesn t work for a graphic design business. What graphic designers need is The Graphic Design Business Book, packed with directly relevant strategies for creating a business plan, managing a studio, presenting portfolios, marketing on the Web, keep clients happy, and more, including sample contract forms and listings of professional organizations all contributed by experts in their fields. Every graphi

Author: James Moody
Publisher: Allworth Press
Keywords: design, theatrical, business
Number of Pages: 288
Published: 2002-11-01
List price: $19.95
ISBN-10: 1581152485
ISBN-13: 9781581152487

For theatrical design students and theater professionals, here is the essential guide to marketing your skills, furthering your career, and operating a successful business! In The Business of Theatrical Design, design veteran James Moody shares his proven techniques to help costume, scenic, and lighting designers become successful businesspeople. Here is the latest information regarding IRS, state, and business liabilities; salary and fee scales; equipment costs; professional organizations; union and contract issues; and much more. Plus dozens of working producers, promoters, and designers sha

Author: Julius Vitali
Publisher: Allworth Press
Keywords: techniques, build, career, artist, innovative, promotion, artist’s, guide, marketing, fine
Number of Pages: 256
Published: 2003-08-01
List price: $19.95
ISBN-10: 1581152817
ISBN-13: 9781581152814

Offering advice on how artists can gain maximum exposure for their work at minimal cost, this guide provides strategies for developing their reputations and increasing their work’s value. In this guide, now revised to cover digital resources, a successful artist reveals his guerrilla tactics for building an art career through the intelligent and masterful use of the media. Readers will learn to create publicity videos and press releases likely to draw media attention to art events; use colour slides and other photographic reproductions to get their work into the public eye; maintain copyrigh

Author: Brigitte Borja de Mozota
Publisher: Allworth Press
Keywords: design, corporate, innovation, value, build, management, using, brand
Number of Pages: 256
Published: 2003-08-01
List price: $24.95
ISBN-10: 1581152833
ISBN-13: 9781581152838

As recent research has shown, design not only affects the exterior of an organization its products, packaging, or identity it can also be a powerful catalyst for interior change. The economic and financial benefits of strategic design management range from fueling a company s innovation process and boosting supplier relationships to creating completely new markets. In a sweeping effort to make this potential accessible, French researcher Brigitte Borja de Mozota conducted case studies with thirty-seven top international companies, design firms, and designers about their expectations toward a

Author: Jeff Kane
Publisher: Allworth Press
Keywords: caregivers, guide, heal
Number of Pages: 208
Published: 2003-04-01
List price: $21.95
ISBN-10: 1581152671
ISBN-13: 9781581152678

The ability to heal is not reserved for a gifted few. Anyone aching to ease the pain of a sick friend or loved one can tap into the immense power of caring and compassion by learning to become unconditionally present to the patient rather than to the disease. Through stories filled with compassion, wisdom, and gentle humor, Dr. Jeff Kane shows each and every one of us how to help others heal using one simple tool: our presence.A decade of practicing medicine made Dr. Kane increasingly aware of the limits of medical technology in the healing process. Shifting his study from scientific knowledge

Authors:Paul Mason, Don Gold,
Publisher: Allworth Press
Keywords: producers, independent, guide, hollywood, producing
Number of Pages: 288
Published: 2004-06-01
List price: $24.95
ISBN-10: 1581153554
ISBN-13: 9781581153552

Budding filmmakers, television producers, directors, writers, and students get a career-building crash course on independent production in this riveting account of the business and its key players. Savvy insiders discuss the pivotal role the producer plays as the mastermind who brings a film or television pilot to the screen. From first pitch to final cut, all aspects of the job are examined: how to develop a winning prospectus; draft a realistic timeline, budget, and raise money; assemble and manage a talented ensemble of writers, directors, actors, and crew members; oversee three phases of