Authors:Michel Robert, Bernard Racine, Robert Michel,
Publisher: McGraw-Hill Trade
Keywords: strategy, business, internet, simple, amp, connecting
Number of Pages: 173
Published: 2000-12-13
List price: $24.95
ISBN-10: 0071371788
ISBN-13: 9780071371780

Senior managers know that the Internet demands new business strategies. But for many of these executives, much about the Internet and e-commerce remains enigmatic. This important new book by strategy guru Michel Robert demystifies the Internet for executives and provides a comprehensive framework for developing Internet strategies that dovetail with an organization’s overall business strategy. Based on Robert’s two decades of research and international consulting experience at more than 400 companies, the e-strategy model described comprises 10 e-drivers, corresponding to 10 k

Author: David J. Lonsdale
Publisher: Routledge
Keywords: strategy, history, lessons, alexander
Number of Pages: 240
Published: 2007-12-27
List price: $150.00
ISBN-10: 0415358477
ISBN-13: 9780415358477

This book offers a strategic analysis of one of the most outstanding military careers in history, identifying the most pertinent strategic lessons from the campaigns of Alexander the Great. David Lonsdale argues that since the core principles of strategy are eternal, the study and analysis of historical examples have value to the modern theorist and practitioner. Furthermore, as strategy is so complex and challenging, the remarkable career of Alexander provides the ideal opportunity to understand best practice in strategy, as he achieved outstanding and continuous success across the spectrum

Author: Vanessa Fox
Publisher: Wiley
Keywords: strategy, business, online, google, marketing
Number of Pages: 256
Published: 1970-01-01
List price: $25.95
ISBN-10: 0470537191
ISBN-13: 9780470537190

Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities. Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business’s search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. Accessing search data is like conducting focus groups

Authors:Bob de Wit, Ron Meyer,
Publisher: Cengage Learning Business Pre
Keywords: strategy, competitive, advantage, create, paradoxes, synthesis, resolving
Number of Pages: 490
Published: 2010-04-09
List price: $79.99
ISBN-10: 1408018993
ISBN-13: 9781408018996

The highly anticipated new eThe highly anticipated new edition of the market-leading introduction to strategic management from Bob de Wit (Maastricht School of Management) and Ron Meyer (TiasNimbas Business School). Widely acclaimed for its ability to foster creative, non-prescriptive and global strategic thinking amongst students, Strategy: Synthesis 3e builds on the major international success of the prior edition. Developed from wide-ranging market feedback, all of the cases have been replaced or wholly updated with dozens of new cases crafted by the authors and several international contri

Authors:Bob de Wit, Ron Meyer,
Publisher: South-Western College Pub
Keywords: strategy, competitive, advantage, create, paradoxes, synthesis, resolving
Number of Pages: 469
Published: 2005-04-21
List price: $139.95
ISBN-10: 0324282729
ISBN-13: 9780324282726

This is a streamlined version of de Wit and Meyer’s successful text, Strategy: Process, Content, Context. It contains a range of articles with text contextualising the debates around key issues, allowing a wide range of views to be explored within each debate.

Authors:Ron Meyer, Bob De Wit,
Publisher: Thomson Learning
Keywords: strategy, competitive, advantage, create, paradoxes, synthesis, resolving
Number of Pages: 544
Published: 2004-11-04
List price: unknow
ISBN-10: 1861529651
ISBN-13: 9781861529657

Authors:Ron Meyer, Bob De Wit,
Publisher: Thomson Learning
Keywords: strategy, competitive, advantage, create, paradoxes, synthesis, resolving
Number of Pages: 293
Published: 2004-11-11
List price: $61.95
ISBN-10: 1844801926
ISBN-13: 9781844801923

The belief that managers and potential managers will profit from understanding the major conflicting approaches to strategy forms the point of departure for this book. Ignoring the profound differences between the various schools of thought does not enhance a manager’s or student’s capacity for strategic thinking. Rather, it is only when there is knowledge of the various points of view can strategists truly see the range of options open to them. Then they can find a way to choose between them, or integrate them, to be practically effective. This book is intended for readers who nee