Author: Jean-Noel Kapferer
Publisher: Kogan Page
Keywords: brand, sustaining, equity, creating, management, new, strategic, term
Number of Pages: 576
Published: 2008-03-28
List price: $70.00
ISBN-10: 0749450851
ISBN-13: 9780749450854

Adopted international by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noel Kapfer

Author: Jean-Noel Kapferer
Publisher: Kogan Page
Keywords: brand, sustaining, equity, new, creating, management, strategic, amp, term
Number of Pages: 720
Published: 2004-10-01
List price: $59.95
ISBN-10: 0749442832
ISBN-13: 9780749442835

A comprehensive and practical review of the new rules of brand management.

Author: Jean-Noel Kapferer
Publisher: Kogan Page
Keywords: brand, equity, term, sustaining, creating, management, strategic
Number of Pages: 320
Published: 1997-01-01
List price: $35.00
ISBN-10: 0749420693
ISBN-13: 9780749420697

"Strategic Brand Management" deals with the concept and practice of brand management in its totality. The new edition is packed with fresh examples and case studies of brands from throughout the world, and pays particular attention to the development of global brands. Three new chapters have been included which concentrate on the life span of brands by looking at: the sources of challenges to brand equity; factors which dictate a brand’s life expectancy; and revitalisation strategies for declining brands. More attention is now given to multi-brand strategies and there is a new chapter on

Author: Jean-Noel Kapferer
Publisher: Free Press
Keywords: management, brand, strategic
Number of Pages: 341
Published: 1994-03-14
List price: $29.95
ISBN-10: 0029170451
ISBN-13: 9780029170458

Thousands of companies now recognize that brand names are their most valuable assets, but too often branding is merely a tactical decision, almost an afterthought. In this thought-provoking work, Jean-Noël Kapferer, an international authority on brand management and marketing, provides the most comprehensive model for strategic brand management to date. With hundreds of examples and case studies of brands throughout the world, Kapferer deals with the very essence and culture of branding and provides an overall philosophy for every aspect of brand management. At the heart of the book is Kapf

Authors:Richard Elliott, Larry Percy,
Publisher: Oxford University Press, USA
Keywords: management, brand, strategic
Number of Pages: 288
Published: 2007-02-08
List price: $60.00
ISBN-10: 0199260001
ISBN-13: 9780199260003

Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. While adopting this innovative framework, the book also integrates more traditional notions of the brand in terms of equity and positioning within that framework.

Author: Kevin Lane Keller
Publisher: Prentice Hall
Keywords: management, brand, strategic
Number of Pages: 720
Published: 2007-06-23
List price: $185.33
ISBN-10: 0131888595
ISBN-13: 9780131888593

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies. Finely focused on “how-to” and “why” throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every

Authors:Kevin Keller, Tony Aperia, Mats Georgson,
Publisher: FT Press
Keywords: perspective, european, management, brand, strategic
Number of Pages: 856
Published: 2008-05-08
List price: $110.00
ISBN-10: 0273706322
ISBN-13: 9780273706328

Strategic Brand Management explores why brands are important, what they represent to consumers, and what should be done by firms to manage them properly. The main focus of the book is on brand equity which provides marketers with a valuable perspective and a common denominator to interpret the potential effects and tradeoffs of various strategies and tactics for their brands. In other words, brand equity can be thought of as the marketing effects uniquely attributable to the brand.