Authors:Neil G. Kotler, Philip Kotler, Wendy I. Kotler,
Publisher: Jossey-Bass
Keywords: audiences, generating, revenue, resources, building, missions, marketing, strategy, designing, museum
Number of Pages: 544
Published: 2008-08-11
List price: $60.00
ISBN-10: 0787996912
ISBN-13: 9780787996918

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum’s mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum’s offerings and consumer value

Author: Philip Kotler
Publisher: Pearson Custom Publishing
Keywords: millenium, management, marketing
Number of Pages: 456
Published: 2002
List price: unknow
ISBN-10: 0536630992
ISBN-13: 9780536630995

This worldwide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on customer relationship management, partner relationship management, the Internet and its effects and uses, brand building and brand asset management, alternative go-to-market channels, and

Author: Philip Kotler
Publisher: Free Press
Keywords: dominate, markets, win, create, marketing, kotler
Number of Pages: 272
Published: 1999-04-21
List price: $30.00
ISBN-10: 0684850338
ISBN-13: 9780684850337

Philip Kotler’s name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium. Through Kotler’s profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the Internet. Here you will discover the l

Author: Philip Kotler
Publisher: AMACOM
Keywords: marketing, answers, questions, authority, foremost, kotler, world, according
Number of Pages: 192
Published: 2005-05-06
List price: $17.95
ISBN-10: 0814472958
ISBN-13: 9780814472958

Over the years, world-renowned marketing guru Philip Kotler has been asked thousands of questions by clients, students, business audiences, and journalists. Now in one quick reference, Kotler provides answers to some of the toughest ones, revealing his philosophies on marketing topics including strategy, product, price, place, promotion, marketing research and planning, direct marketing, small business marketing, and more. According to Kotler offers his insightful, thought-provoking answers to questions such as: * What effects are dynamics like globalization, hyper-competition, and the I

Authors:Philip Kotler, Kevin Keller,
Publisher: Prentice Hall
Keywords: management, marketing, framework
Number of Pages: 384
Published: 2008-03-06
List price: $132.00
ISBN-10: 0136026605
ISBN-13: 9780136026600

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects. Development of marketing strategies, market demand and environments, creating customer value, analysis of consumer markets, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy. This text is for companies, groups, and individua

Authors:Philip Kotler, Kevin Keller,
Publisher: Prentice Hall
Keywords: 13th, management, marketing
Number of Pages: 816
Published: 2008-03-06
List price: $192.67
ISBN-10: 0136009980
ISBN-13: 9780136009986

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management.

Authors:Philip Kotler, Kevin Lane Keller,
Publisher: Prentice Hall
Keywords: management, marketing
Number of Pages: 816
Published: 2006-01-01
List price: $166.67
ISBN-10: 0131457578
ISBN-13: 9780131457577

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.