Author: Claude Hopkins
Publisher: McGraw-Hill
Keywords: advertising, library, classics, scientific, life
Number of Pages: 318
Published: 1966-01-11
List price: $14.95
ISBN-10: 0844231010
ISBN-13: 9780844231013

Authors:David A. Aaker, Alexander L. Biel, David A. Aaker, Al
Publisher: Psychology Press
Keywords: advertising, brands, consumer, psychology, strong, role, equity, amp, brand, building
Number of Pages: 432
Published: 1993-04-01
List price: $85.00
ISBN-10: 0805812849
ISBN-13: 9780805812848

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain insight into the new theories, measurement tools and empirical findings that are emerging, while academics are stimulated by the insights and experience that professionals describe and the research questions that they pose

Author: Basil G. Englis
Publisher: Psychology Press
Keywords: advertising, psychology, consumer, amp, global, multinational
Number of Pages: 280
Published: 1994-09-01
List price: $39.95
ISBN-10: 0805813950
ISBN-13: 9780805813951

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets. The scholars and advertising professionals who contributed these chapters

Author: Dr. Gerard J. Tellis
Publisher: Sage Publications, Inc
Keywords: advertising, new, century, marketing, works, understanding, effective
Number of Pages: 216
Published: 2003-11-20
List price: $56.95
ISBN-10: 0761922539
ISBN-13: 9780761922537

Effective Advertising: Understanding How, When, and Why Ads Work reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Effective Advertising rev

Author: Richard Adams
Publisher: Watson-Guptill
Keywords: advertising, design, directories, web, world, marketing, www, wide
Number of Pages: 192
Published: 2003-03-01
List price: $29.95
ISBN-10: 0823058611
ISBN-13: 9780823058617

Authors:David W. Schumann, Esther Thorson,
Publisher: Psychology Press
Keywords: advertising, psychology, consumer, wide, world, web
Number of Pages: 328
Published: 1999-04-01
List price: $105.00
ISBN-10: 0805831487
ISBN-13: 9780805831481

The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of Advertising Age. Although there is a noticeable trend to define Web advertising by comparing it to traditional media, it is clear that Web advertising just won’t fit the old mold. Keith Reinhard of DDB Needham actually articulates this linkage between the old and new in his invited chapter. What the reader will encounter in Adv

Authors:Ingomar Kloss, M. Abe, R. Hugo-Burrows, D. Caumont, P.
Publisher: Springer
Keywords: advertising, countries, selected, conditions, worldwide
Number of Pages: 292
Published: 2000-12-28
List price: $84.95
ISBN-10: 3540677135
ISBN-13: 9783540677130

A complete guide for businesses advertising in foreign countries. Gives comprehensive information on the conditions of advertising in Australia, Belgium, Finland, France, Germany, India, Japan, Russia, South Africa, Taiwan, and the USA. Includes information on taboos, legal restrictions and methods of collecting media data.