Author: Lori Ries
Publisher: Charlesbridge Publishing
Keywords: stories, three, ben, aggie
Number of Pages: 48
Published: 2006-06-01
List price: $12.95
ISBN-10: 1570915946
ISBN-13: 9781570915949
Daddy takes Ben on a surprise trip to the pet store. Ben doesn’t want a mouse, a snake, or even a cat. But when a certain puppy makes Ben laugh, a lasting friendship is formed. Three short chapters trace a day in the life of Ben and his new puppy, Aggie.
Author: Lori Ries
Publisher: Charlesbridge Publishing
Keywords: aggie
Number of Pages: 48
Published: 2009-02-01
List price: $12.95
ISBN-10: 1570916454
ISBN-13: 9781570916458
In this sequel to Aggie and Ben, the best friends are back for more boy-and-his-dog fun. Young readers will laugh out loud at Aggies irrepressible antics and Bens determined attempts to train her. Three short chapters, just right for beginning readers, follow Aggie and Ben on their adventures in doggie training, obedience, and friendship. Frank Dormers spirited and expressive illustrations are as unrestrained as Aggie herself.
Author: Lori Ries
Publisher: Boyds Mills Press
Keywords: pickles, fickle, mrs
Number of Pages: 32
Published: 2006-11-01
List price: $15.95
ISBN-10: 1590781953
ISBN-13: 9781590781951
Authors:Al Ries, Jack Trout,
Publisher: McGraw-Hill
Keywords: warfare, marketing
Number of Pages: 216
Published: 1997-11-01
List price: $16.95
ISBN-10: 0070527261
ISBN-13: 9780070527263
Author: Al Ries
Publisher: Harper Paperbacks
Keywords: depends, company, future, focus
Number of Pages: 320
Published: 2005-10-01
List price: $16.99
ISBN-10: 0060799900
ISBN-13: 9780060799908
How can IBM have $65 billion in revenues and still lose money? Although PepsiCo has nearly twice the sales and assets of Coca-Cola, Coke’s stock is worth more than twice as much. Again and again, the financial pages report similar stories. In plain and effective language, internationally known marketing expert and bestselling author Al Ries explains why IBM, PepsiCo and other revenue-rich companies often fail to perform on the balance sheet. His common-sense approach to business management focuses on keeping a business doing what it does best, eschewing the temptation to diversify into u
Authors:Al Ries, Jack Trout,
Publisher: Profile Busine
Keywords: marketing, laws, immutable
Number of Pages: 160
Published: 1994-10-24
List price: $18.60
ISBN-10: 1861976100
ISBN-13: 9781861976109
Al Ries and Jack Trout, two of the world’s most successful marketing strategists, call upon over 40 years of marketing expertise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn’t live up to expectations, and offer their own ideas on what would have worked better. The real
Authors:Al Ries, Jack Trout,
Publisher: McGraw-Hill
Keywords: mind, battle, positioning
Number of Pages: 213
Published: 2000-12-13
List price: $16.95
ISBN-10: 0071373586
ISBN-13: 9780071373586
Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It’s the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a ’position’ in the prospect’s mind, one that reflects the company’s own strengths and weaknesses as well as those of its competitors. Witty and fast-paced, this book spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a ’hole’ not occupied by the lead
