Authors:Al Ries, Laura Ries,
Publisher: Collins Business
Keywords: branding, laws, immutable
Number of Pages: 272
Published: 2002-09
List price: $18.95
ISBN-10: 0060007737
ISBN-13: 9780060007737
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or ser
Authors:Al Ries, Laura Ries,
Publisher: Harper Paperbacks
Keywords: rise, advertising
Number of Pages: 320
Published: 2004-05-01
List price: $14.99
ISBN-10: 0060081996
ISBN-13: 9780060081997
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today’s major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas
Authors:Al Ries, Laura Ries,
Publisher: Harper Paperbacks
Keywords: brands, possibilities, new, endless, evolution, product, origin, creates
Number of Pages: 320
Published: 2005-10-01
List price: $14.99
ISBN-10: 0060570156
ISBN-13: 9780060570156
What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin’s revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success. Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to build new brands and accumulate riches. But these opportunities cannot be found where most people and most companies
Author: A C Ries; R W H Butler and R H GrahamA. C. Ries;
Publisher: Geological Society of London
Keywords: special, publication, geological, society, coward, mike, continental, crust, legacy, deformation
Number of Pages: 608
Published: 2007-04-26
List price: $200.00
ISBN-10: 1862392153
ISBN-13: 9781862392151
This Special Publication, in memory and celebration of the work of Professor Mike Coward, is about the deformation of the continental lithosphere. The collected papers discuss geometry, structural principles, processes and problems in a wide range of tectonic settings and thereby reflect the breadth of Coward’s interests. They encompass the evolution of Precambrian basement gneiss terrains, the geometry and evolution of thrust systems, basement involvement and structural inheritance in basins, syn-orogenic extension, salt tectonics, the implication of structural evolution on hydrocarbon
Author: Lori Ries
Publisher: Charlesbridge Publishing
Keywords: stories, three, ben, aggie
Number of Pages: 48
Published: 2006-06-01
List price: $12.95
ISBN-10: 1570915946
ISBN-13: 9781570915949
Daddy takes Ben on a surprise trip to the pet store. Ben doesn’t want a mouse, a snake, or even a cat. But when a certain puppy makes Ben laugh, a lasting friendship is formed. Three short chapters trace a day in the life of Ben and his new puppy, Aggie.
Author: Lori Ries
Publisher: Charlesbridge Publishing
Keywords: aggie
Number of Pages: 48
Published: 2009-02-01
List price: $12.95
ISBN-10: 1570916454
ISBN-13: 9781570916458
In this sequel to Aggie and Ben, the best friends are back for more boy-and-his-dog fun. Young readers will laugh out loud at Aggies irrepressible antics and Bens determined attempts to train her. Three short chapters, just right for beginning readers, follow Aggie and Ben on their adventures in doggie training, obedience, and friendship. Frank Dormers spirited and expressive illustrations are as unrestrained as Aggie herself.
Authors:Al Ries, Jack Trout,
Publisher: McGraw-Hill
Keywords: warfare, marketing
Number of Pages: 216
Published: 1997-11-01
List price: $16.95
ISBN-10: 0070527261
ISBN-13: 9780070527263
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today
