Author: Edward B. Ilgren
Publisher: CRC Press
Keywords: annotated, bibliography, international, literature, year, neoplasia, promotion, skin, liver, initiation
Number of Pages: 928
Published: 1991-12-18
List price: $588.00
ISBN-10: 0849344077
ISBN-13: 9780849344077

Initiation and Promotion in Skin or Liver Neoplasia is the only source of its kind that presents a comprehensive compilation of in vivo initiation/promotion studies that involve neoplastic changes in the skin or liver of experimental animals. The book surveys world literature over the past 65 years from almost 2,000 original studies covering nearly 200 journals in 9 languages. Publications reviewed consist of primary peer-reviewed papers, as well as those abstracts, meeting reports, and review articles, containing original data. Papers measuring both pre-neoplastic or neoplastic changes are in

Author: Bob Baker
Publisher: Spotlight Publicatio
Keywords: bands, musicians, budget, revised, updated, songwriters, ideas, music, marketing, handbook, promotion, guerrilla
Number of Pages: 180
Published: 2007-04-02
List price: $29.95
ISBN-10: 097148385X
ISBN-13: 9780971483859

The classic guide to independent music promotion -- now revised and updated! With this manual, you’ll discover that music marketing doesn’t have to be expensive or flashy to be effective. Whether you’re promoting a fast-growing indie band, record label or solo act from your basement, the "Guerrilla Music Marketing Handbook" gives you the tools you need to get the most out of your music career. Within these pages you’ll find: - Dozens of simple, high-impact ways to promote yourself, your band or your new release - Tips on how to double your music sales (in 90 days or les

Authors:Ralph J. DiClemente, James M. Raczynski,
Publisher: Springer
Keywords: series, behavioral, psychophysiology, medicine, springer, prevention, health, promotion, disease, handbook
Number of Pages: 678
Published: 1999-09-01
List price: $239.00
ISBN-10: 0306461404
ISBN-13: 9780306461408

This volume provides an overview of the important health promotion and disease prevention theories, methods, and policy issues. Applications of these theories and methods are reviewed to promote health through a variety of channels, for a variety of disease outcomes, and among a variety of populations. It is intended to allow its use as text for introductory causes to the field of health promotion and disease prevention, as well as a reference for researchers and practitioner’s actively working in this area.

Authors:Fabien De Meester, Sherma Zibadi, Ronald Ross Watson
Publisher: Humana Press
Keywords: nutrition, health, promotion, disease, dietary, intakes, modern
Number of Pages: 500
Published: 2010-06-21
List price: $219.00
ISBN-10: 1603275703
ISBN-13: 9781603275705

The industrial and agricultural revolutions have dramatically changed our lifestyles including where we get foods and what we eat. Modern diets have moved away from a close association with historically beneficial foods and diets towards foods and diets with increased fats and contaminants  and with much lower intakes of fruits and vegetables.  Modern Dietary Fat Intakes in Disease Promotion focuses on the scientific evidence that define such risks in modern diets with the consequences of increased illness, cancer and disease. There is also an emphasis on methods to reverse negative componen

Authors:Salli Spilsbury, Sallie Spilsbury,
Publisher: Routledge Cavendish
Keywords: law, promotion, sales, advertising, guide
Number of Pages: 272
Published: 1998-09-01
List price: $79.95
ISBN-10: 1859413870
ISBN-13: 9781859413876

The book considers advertising and promotions on the internet how does the law apply to such activities now and what developments can we expect in the future? Legislation which is being adopted by the European Commission is also considered and its likely effect on marketing activities in the UK is analysed. Other areas of law examined include: the contractual relationships vis advertising and promotions, copyright, trade marks and branding, passing off, defamation, character merchandising and personality endorsement, product and price descriptions, comparative advertising, the use of third p

Author: Derek Taylor
Publisher: Butterworth-Heinemann
Keywords: hospitality, guides, professional, promotion, sales
Number of Pages: 336
Published: 2001-07-16
List price: $44.95
ISBN-10: 0750649860
ISBN-13: 9780750649865

’Hospitality Sales and Promotion’ is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions. Practical and down-to-earth, this guide discovers:* who is your customer? market segments and groups* how can you reach them effectively? the secrets of successful public relations* new and traditional technologies; from direct mail to using the Internet to maximum advantage.Derek Taylor has a wealth of experience in the hospitality industry and has worked with and advised numerous international corporate hospitality

Authors:George Belch, Michael Belch,
Publisher: McGraw-Hill/Irwin
Keywords: communications, perspective, marketing, integrated, promotion, advertising
Number of Pages: 864
Published: 2008-07-01
List price: unknow
ISBN-10: 0073381098
ISBN-13: 9780073381091

Belch/Belch 8th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of adverti