Author: Bob JACOBS
Publisher: Focal Press
Keywords: video, business, profitable, producer, independent, establishing
Number of Pages: 248
Published: 1999-03
List price: $38.95
ISBN-10: 0240803396
ISBN-13: 9780240803395

The Independent Video Producer details the process of forming an independent business and provides specific information about the considerations that must be kept in mind when setting up shop in the video world. It examines the basic business, management, and communication skills you will need to become an independent video producer, and focuses on all types of productions, from small one-man-band operations all the way through local, regional and national corporate clients, television clients, television commercials and national made-for-television movies. Taking into account the revolution

Authors:S. A. Johnston, Stuart Johnston,
Publisher: Wiley
Keywords: tactics, trader, strategies, profitable, options, win, trading
Number of Pages: 256
Published: 2003-05
List price: $60.00
ISBN-10: 0471226858
ISBN-13: 9780471226857

A fresh investment approach to an ever-changing market In this unique and engaging treatise on the art and science of speculation, expert S. A. Johnston combines the profitable elements of banking, bookmaking, and gambling-three other ways of making money with money-with trading, to provide readers with a fresh new approach to trading the market. Written by a trader for a trader, Trading Options to Win gives readers a framework for using logical analysis to uncover profitable opportunities that they would otherwise miss. Johnston develops a speculative method that traders can use to con

Author: Michael J. Croft
Publisher: Routledge
Keywords: new, business, profitable, guide, segmentation, market
Number of Pages: 176
Published: 1994-10-27
List price: $20.95
ISBN-10: 0415097363
ISBN-13: 9780415097369

Market segmentation provides a focused approach to winning the game of marketing. It answers the central questions facing any business: Which groups of users should you serve? With whom should you compete? How can you outperform them? Using a step-by-step approach, the author leads the reader through the various stages of identification, implementation and maintenance of a coherent market segmentation strategy. This approach allows any manager, in any organization, to make use of the concept via a series of logical and easy to follow stages.

Author: Laurel Delaney
Publisher: Self-Counsel Press
Keywords: business, counsel, series, exporting, profitable, start
Number of Pages: 231
Published: 1998-08
List price: $13.95
ISBN-10: 1551801396
ISBN-13: 9781551801391

Ten key ways to becoming a global player and succeeding in the lucrative export field

Author: James G. Barnes
Publisher: Wiley
Keywords: customer, profitable, relationships, creating, guide, strategy, build
Number of Pages: 224
Published: 2006-09-22
List price: $27.95
ISBN-10: 0471776602
ISBN-13: 9780471776604

"The customer relationships that a company is able to cultivate represent the most important asset that will never appear on its balance sheet." -From Chapter 1 of Build Your Customer Strategy Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships spells out how to create profitable and lasting customer relationships. It demystifies creating the great customer experience-something that everyone seems to be talking about these days-by showing you how to approach "experience" in ways your competitors haven’t even thought of. Praise for Build Yo

Author: Jeff Smith
Publisher: Amherst Media, Inc.
Keywords: portraits, creating, guide, photographer, profitable
Number of Pages: 128
Published: 2005-01-01
List price: $29.95
ISBN-10: 1584281529
ISBN-13: 9781584281528

Featuring more than 100 sample portraits, this guide to professional portraiture uses many before-and-after images to reveal how simple changes in poses, camera angle, lighting, clothing, and location can dramatically improve images. Designed to meet the needs of professional photographers who would like to improve their business as well as serious amateurs seeking to begin professional work, this text includes tips for postsession digital retouching, instructions for effectively using Photoshop, and techniques for consistently producing flattering images of clients. Advice for creating an eff

Author: John L. Cha
Publisher: FT Pre
Keywords: china, profitable, streetsmart, effective
Number of Pages: 344
Published: 2003-04-14
List price: $40.95
ISBN-10: 0130474886
ISBN-13: 9780130474889

China Streetsmart is an invaluable book for investors who desire to learn the secrets of award-winning businesses operating in China today. This book clears up the confusion and conflicting stories on what it takes to be successful in China by not postulating theory but rather giving investors practical and proven advice. Concerned about corruption, protecting your intellectual property and whether or how to find the right local partner? China Streetsmart covers all these topics and more with real life examples to help China investors, both new and old, improve their effectiveness and ultimate