Author: Dan Ariely
Publisher: HarperCollins
Keywords: shape, decisions, forces, hidden, irrational, predictably
Number of Pages: 304
Published: 2008-02-19
List price: $25.95
ISBN-10: 006135323X
ISBN-13: 9780061353239

Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn’t possibly be caught? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full? And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar? When it comes to making decisions in our

Author: Dan Ariely
Publisher: HarperAudio
Keywords: shape, decisions, forces, hidden, irrational, predictably
Published: 2008-02-01
List price: $34.95
ISBN-10: 006145785X
ISBN-13: 9780061457852

Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn’t possibly be caught? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full? And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar? When it comes to making decisions in our

Author: Dan Ariely
Publisher: Harper
Keywords: forces, shape, decisions, hidden, expanded, irrational, revised, predictably
Number of Pages: 400
Published: 2009-06-01
List price: $27.99
ISBN-10: 0061854549
ISBN-13: 9780061854545

How do we think about money? What caused bankers to lose sight of the economy? What caused individuals to take on mortgages that were not within their means?What irrational forces guided our decisions?And how can we recover from an economic crisis? In this revised and expanded edition of the New York Times and Wall Street Journal bestseller Predictably Irrational, Duke University’s behavioral economist Dan Ariely explores the hidden forces that shape our decisions, including some of the causes responsible for the current economic crisis. Bringing a much-needed dose of sophisticated psy

Author: Dan Ariely
Publisher: Harper Perennial
Keywords: forces, shape, decisions, hidden, expanded, irrational, revised, predictably
Number of Pages: 384
Published: 2010-05-01
List price: $15.99
ISBN-10: 0061353248
ISBN-13: 9780061353246

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we’re making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we co

Author: Richard B. McKenzie
Publisher: Springer
Keywords: rational, economics, behavior, search, predictably, defenses
Number of Pages: 308
Published: 2009-11-18
List price: $59.95
ISBN-10: 3642015859
ISBN-13: 9783642015854

Mainstream economists everywhere exhibit an "irrational passion for dispassionate rationality." Behavioral economists, and long-time critic of mainstream economics suggests that people in mainstrean economic models "can think like Albert Einstein, store as much memory as IBM’s Big Blue, and exercise the will power of Mahatma Gandhi," with a view that economists’ view of homo sapiens is simply wrongheaded. Indeed, Thaler and other behavioral economists and psychology have documented a variety of ways in which real-world people fall far short of mainstream economists’ idealized economi