Author: Timothy Borchers
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Keywords: powerweb, media, persuasion
Number of Pages: 448
Published: 2004-04-23
List price: unknow
ISBN-10: 0072993375
ISBN-13: 9780072993370

By providing an accessible account of theoretical information, this text enables students to explore and understand the role of persuasion in the world today. Although the text is grounded in rhetorical theory, social science research is interwoven throughout to provide a comprehensive account of persuasion. The new edition features enhanced Web pedagogy with Internet-based activities for each chapter, updated examples, and updated discussion of theory, including new theories such as Problematic Integration Theory.

Author: John T. Rourke
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Keywords: powerweb, stage, world, politics, international
Number of Pages: 526
Published: 2006-01-27
List price: unknow
ISBN-10: 0073261181
ISBN-13: 9780073261188

Much praised for being both accessible and scholarly, John Rourke’s text uses current examples to illustrate theories. The eleventh edition has been meticulously revised to recognize new scholarship and to update coverage of world events and trends, including elections in Iraq, Israel’s withdrawal from Gaza, the defeat of the E.U. Constitution by French and Dutch voters, the tsunami in Indonesia, the first investigations of the International Criminal Court, corruption in the UN’s oil-for-food program, and growing U.S.-China tensions over China’s arms program.

Authors:Charles J. Corrado, Bradford D Jordan,
Publisher: McGraw-Hill/Irwin
Keywords: olc, powerweb, trak, stock, investments, study, fundamentals
Published: 2004-01-10
List price: unknow
ISBN-10: 0072976357
ISBN-13: 9780072976359

Fundamentals of Investments was written to: 1. Focus on students as investment managers, giving them information they can act on instead of concentrating on theories and research without the proper context. 2. Offer strong, consistent pedagogy, including a balanced, unified treatment of the main types of financial investments as mirrored in the investment world. 3. Organize topics in a way that makes them easy to apply--whether to a portfolio simulation or to real life--and support these topics with hands-on activities. The approach of this text reflects two central ideas. First, ther

Authors:Robert Trager, Joseph Russomanno, Susan Ross,
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Keywords: powerweb, communication, mass, journalism, law
Number of Pages: 558
Published: 2005-12-12
List price: unknow
ISBN-10: 0073213446
ISBN-13: 9780073213446

Mining an intense commitment and driving vision to reach today’s students, combined with teaching experience of nearly 50 years, the authors of this new text offer an exciting alternative in the field of mass media law. Highly praised by reviewers, the book’s dynamic visual design and innovative pedagogy engage contemporary students--complementing the comprehensive coverage and organization seen in traditional texts. The Law of Journalism and Mass Communication features a wealth of new elements and strategies that encourage students to read the text closely and aid in critical eval

Authors:Zvi Bodie, Alex Kane, Alan J. Marcus,
Publisher: McGraw-Hill/Irwin
Keywords: discount, coupon, stocktrak, powerweb, card, investments
Number of Pages: 1015
Published: 2001-07-23
List price: unknow
ISBN-10: 0072503661
ISBN-13: 9780072503661

Bodie/Kane/Marcus is the leading textbook in the graduate investments market. It is recognized as the best blend of practical and theoretical coverage, while maintaining an appropriate rigor and clear writing style. Its unifying theme is that security markets are nearly efficient, meaning that most securities are usually priced appropriately given their risk and return attributes. The text places greater emphasis on asset allocation, and offers a much broader and deeper treatment of futures, options, and other derivative security markets than most investment texts.

Authors:Jeffry A.Timmons, Stephen Spinelli,
Publisher: McGraw-Hill/Irwin
Keywords: new, business, mentor, powerweb, entrepreneurship, venture, creation, century
Number of Pages: 700
Published: 2003-05-09
List price: unknow
ISBN-10: 0072875704
ISBN-13: 9780072875706

Timmons & Spinelli’s, New Venture Creation: Entrepreneurship For The 21st Century, 6/e is a perforated paperback text that covers the process of getting a new venture started, growing the venture, successfully harvesting it and starting again. Through text, case studies, and hands-on exercises, the book guides students in discovering the concepts of entrepreneurship and the competencies, skills, know-how and experience that are sufficient to pursue different entrepreneurial opportunities. The authors recognize that there is no substitute for actually starting a company, but believe

Authors:Stephen Ross, Randolph Westerfield, Jeffrey Jaffe,
Publisher: McGraw Hill Higher Education
Keywords: card, ethics, powerweb, poor, standard, finance, student, rom, corporate
Published: 2004-06-01
List price: unknow
ISBN-10: 0071238441
ISBN-13: 9780071238441

"Corporate Finance", by Ross, Westerfield, and Jaffe is a popular textbook that emphasizes the modern fundamentals of the theory of finance, while providing contemporary examples to make the theory come to life. The authors aim to present corporate finance as the working of a small number of integrated and powerful intuitions, rather than a collection of unrelated topics. They develop the central concepts of modern finance: arbitrage, net present value, efficient markets, agency theory, options, and the trade-off between risk and return, and use them to explain corporate finance with a balance