Author: Joseph Jaffe
Publisher: Wiley
Keywords: power, community, dialogue, partnership, consumers, weary, conversation, engage, marketing, join
Number of Pages: 320
Published: 2007-10-19
List price: $29.95
ISBN-10: 0470137320
ISBN-13: 9780470137321

With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.

Author: Constantine A. Pagedas
Publisher: Routledge
Keywords: problem, troubled, partnership, french, relations, american, strategic, anglo
Number of Pages: 328
Published: 2000-02-28
List price: $180.00
ISBN-10: 0714650021
ISBN-13: 9780714650029

Drawing on official records and private papers, this book offers insights into Anglo-American reactions to France’s development of an independent nuclear capability; France’s bid for the political leadership of Europe; Britain’s first application to join the EEC; the controversial US multilateral force (MLF) proposal for NATO; Britain’s numerous propositions to France for the development of an independent European nuclear force; the tense Anglo-American diplomatic quarrel that was the Skybolt crisis; and the creative diplomacy that produced the Nassau Agreement of Decem

Authors:Subhas K. Sikdar, Urmila Diwekar,
Publisher: Springer
Keywords: partnership, sub, series, science, nato, methods, pollution, prevention, tools
Number of Pages: 396
Published: 1999-08-31
List price: $264.00
ISBN-10: 0792359259
ISBN-13: 9780792359258

Tools are needed to define, measure and assess pollution in processes and products, to direct and measure improvements in designing cleaner processes and products, and to design benign processes and products. Life cycle assessment, process simulation and integration, material substitution and environmental impact assessment are some of these tools. Advances have been made recently in incorporating environmental criteria in process and product design, some renditions of which are commercially available. This is the first compilation of methods, tools and models that can be used to des

Authors:E.R. Merz, Carl E. Walter,
Publisher: Springer
Keywords: science, partnership, sub, series, nato, prospects, weapon, plutonium, approaches, disposal
Number of Pages: 352
Published: 1995-12-31
List price: $309.00
ISBN-10: 0792338413
ISBN-13: 9780792338413

In the immediate term, plutonium recovered from dismantled nuclear warheads will have to be stored securely, under international safeguards where possible. One of the principal alternatives for the disposition of this plutonium is to blend it with high-level waste as it is vitrified for final disposal in a geologic repository. The high radioactivity of the resulting product provides self-shielding and ensures that the Pu cannot be separated without the development of highly sophisticated technology. This third NATO ARW on the disposal of weapons-grade plutonium discusses the non-reac

Authors:Daniel Ellenberg, Judith Bell,
Publisher: Aslan Publishing
Keywords: true, partnership, passion, lasting, life, creating, lovers
Number of Pages: 320
Published: 1995-07
List price: $16.95
ISBN-10: 0944031617
ISBN-13: 9780944031612

Monogamy is and always has been a challenge. Though our culture values long-term intimate relationships it has failed to provide the necessary tools for achieving such relationships. Taking the position that we are all beginners who lack the proper framework for creating a lasting passionate and loving union Daniel Ellenberg and Judith Bell have created a straightforward and accessible guide to successful coupling-and jubilant eroticism.

Authors:Robert E. Dundervill Jr., Peter F. Gerity, Anthony
Publisher: Springer
Keywords: partnership, sub, series, science, nato, conversion, strategies, defense
Number of Pages: 644
Published: 1996-12-31
List price: $459.00
ISBN-10: 0792343646
ISBN-13: 9780792343646

The world situation has witnessed dramatic changes in the recent past and defense-related science and technology are coming under increasing pressure to demonstrate their ability to contribute added value to national and international economies. But defense conversion is complicated by the absence of tested principles and there is no formal training to facilitate the conversion process. As a result, such factors as long-term implications for defense together with a broad range of issues related to economic, political and social questions are not being adequately addressed. Governments

Author: Mary Sanders Pollock
Publisher: Ashgate Pub Ltd
Keywords: nineteenth, century, series, partnership, creative, barrett, robert, browning, elizabeth
Number of Pages: 248
Published: 2003-12
List price: $110.00
ISBN-10: 0754633284
ISBN-13: 9780754633280

Examining the creative partnership of Elizabeth Barrett and Robert Browning, this volume provides a critical analysis of the poems written by this famous couple during the 16 year period of their friendship, courtship and marriage. First attracted to each other by similarities in their poetry, the Brownings were both scholarly poets, and continually experimented with versification. Through their famous courtship correspondence of 1845-46, this cerebral attraction developed into creative exchange, erotic passion, and a reciprocal professional partnership. Pollock shows how, against the critical