Authors:Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer
Publisher: Wharton School Publishing
Keywords: metrics, master, executive, marketing
Number of Pages: 384
Published: 2006-04-28
List price: $39.99
ISBN-10: 0131873709
ISBN-13: 9780131873704
Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce today’s most powerful marketing metrics. The authors show how to use a "dashboard" of metrics to view market dynamics from various perspectives, maximize accuracy, and "triangulate" to optimal solutions. Their comprehensive coverage includes measurements of promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pro
Author: Committee on Metrics for Global Change ResearchCl
Publisher: National Academies Press
Keywords: change, science, program, climate, metrics, strategically, appropriate, thinking
Number of Pages: 162
Published: 2005-09-15
List price: $38.25
ISBN-10: 0309096596
ISBN-13: 9780309096591
The Climate Change Science Program (CCSP) and its predecessor U.S. Global Change Research Program have sponsored climate research and observations for nearly 15 years, yet, the overall progress of the program has not been measured systematically. Metrics - a system of measurement that includes the item being measured, the unit of measurement, and the value of the unit - offers a tool for measuring such progress; improving program performance; and demonstrating program successes to Congress, the Office of Management and Budget, and the public. This report lays out a framework for creating and i
Author: Peter Brook
Publisher: Van Haren Publishing
Keywords: management, service, metrics
Number of Pages: 202
Published: 2006-01-31
List price: unknow
ISBN-10: 9077212698
ISBN-13: 9789077212691
Many organizations find it very difficult to use metrics properly, and badly designed metrics can be actively harmful to proper business functioning. This book addresses the causes of the difficulties and presents workable solutions. It provides a general guide to the design, implementation and use of metrics as a mechanism to control and steer IT service organizations, and specific recommendations for applying metrics across ITIL, ISO20000 (BS15000) and other processes, discussing the rationale of the recommendations.
Author: Frank B. Watts
Publisher: William Andrew
Keywords: metrics, management, configuration
Number of Pages: 280
Published: 2009-10-05
List price: $74.95
ISBN-10: 0080964451
ISBN-13: 9780080964454
Configuration Management (CM) has become a key strategy for successful manufacturing companies. Controlling the design documentation throughout its lifecycle and knowing what is in the product is imperative for quickly moving a new product to the marketplace, identifying and making necessary changes as fast as possible. CM is similarly important to efficient, high quality and low cost supply chain and production processes. It is also critical to maintenance, repair, retrofit, service parts provisioning as well as the elephant in the room - liability protection. Fast, accurate, efficient, docum
Author: Eliezer Geisler
Publisher: Praeger
Keywords: technology, science, metrics
Number of Pages: 400
Published: 2000-08-30
List price: $125.00
ISBN-10: 1567202136
ISBN-13: 9781567202137
Dr. Geisler’s far-reaching, unique book provides an encyclopedic compilation of the key metrics to measure and evaluate the impact of science and technology on academia, industry, and government. Focusing on such items as economic measures, patents, peer review, and other criteria, and supported by an extensive review of the literature, Dr. Geisler gives a thorough analysis of the strengths and weaknesses inherent in metric design, and in the use of the specific metrics he cites. His book has already received prepublication attention, and will prove especially valuable for academics in t
Author: Brian Clifton
Publisher: Sybex
Keywords: analytics, google, metrics, web, advanced
Number of Pages: 384
Published: 2008-03-31
List price: $39.99
ISBN-10: 0470253126
ISBN-13: 9780470253120
Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site’s impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site’s ROI.
Author: John Davis
Publisher: Wiley
Keywords: marketer, needs, metrics, key, marketing, measuring
Number of Pages: 440
Published: 2006-11-24
List price: $45.00
ISBN-10: 0470821329
ISBN-13: 9780470821329
