Author: John C. Merrill
Publisher: University Press of America
Keywords: freedom, imperative
Number of Pages: 246
Published: 1990-08
List price: $54.00
ISBN-10: 0932088449
ISBN-13: 9780932088444

Since the first version of this classic work was published in 1974, major events in which American journalism has played a decisive role have cast the reporter increasingly as the subject for public examination. The newsman has become news. Though there are more serious, responsible journalists today than at any time in America, the less serious, less responsible also have great exposure. The loss of credibility of the mass media is widely acknowledged, and is a considerable concern to serious journalists. For not only is American policy-making hampered by sensational journalism, but also weak

Author: William E. Connolly
Publisher: Rowman & Littlefield Publishers, Inc.
Keywords: imperative, augustinian
Number of Pages: 192
Published: 2002-05-15
List price: $33.95
ISBN-10: 0742521478
ISBN-13: 9780742521476

Drawing support from Nietzsche and Foucault, Connolly argues that the Augustinian Imperative contains unethical implications: its carriers too often convert living signs that threaten their ontological self-confidence into modes of otherness to be condemned, punished, or converted in order to restore that confidence. With a lucidity and rhetorical power that makes it readily accessible, The Augustinian Imperative examines Augustine’s enactment of the Imperative, explores alternative ethico-political orientations, and subsequently reveals much about the politics of morality in the modern

Author: Gregory Tassey
Publisher: Edward Elgar Pub
Keywords: imperative, technology
Number of Pages: 329
Published: 2007-11
List price: $135.00
ISBN-10: 1845429125
ISBN-13: 9781845429126

The convergence of technology-based competitive capabilities among the world’s economies has drastically altered the required economic growth strategies in industrialized nations. Based on a variety of corporate and government investment trend data and comparisons among national growth strategies, Gregory Tassey examines how this convergence has created an imperative for new growth models and strategies. In particular, he analyzes the major policy mechanisms for stimulating R&D investment and improving R&D efficiency over technology life cycles, detailing the needed changes.In th

Author: David A. Aaker
Publisher: Harvard Business School Pre
Keywords: imperative, cmo, new, silos, spanning
Number of Pages: 240
Published: 2008-10-21
List price: $29.95
ISBN-10: 1422128768
ISBN-13: 9781422128763

Powerful product, country, and functional silos are jeopardizing companies’ marketing efforts. Because ofsilos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes--all of which can threaten a company’s survival. As David Aaker shows in Spanning Silos, the unfettered decentralization that produces silos is no longer feasible in today’s marketplace. It’s up to chief marketing officers to break down silo walls to foster cooperation and synergy.This isn’t easy: silo teams guard their autonomy

Authors:Heidi Mason, Tim Rohner,
Publisher: Harvard Business Pre
Keywords: imperative, venture
Number of Pages: 336
Published: 2002-05-16
List price: $29.95
ISBN-10: 1578513359
ISBN-13: 9781578513352

"The Venture Imperative is strongly practical in orientation…a must-read for those serious about launching a corporate venturing unit within their own company." -Vince Barabba, General Manager, Corporate Strategy and Knowledge Development, General Motors Corporation Innovation has become a game of corporate life or death: Produce and market successful new ideas, and a company thrives; ride competitors’ coattails, and the company eventually falls by the wayside. Yet continuous innovation has traditionally been as risky and difficult as it is essential. How can corporations create an envi

Author: Julie E. Czerneda
Publisher: DAW
Keywords: imperative, species, regeneration
Number of Pages: 592
Published: 2007-03-06
List price: $7.99
ISBN-10: 0756404118
ISBN-13: 9780756404116

With the alien Dhryn cutting a pathway through the inhabited spaceways-bringing about the annihilation of many of the races who have the misfortune to lie along the star trail they are following-time is running out for all sentient life-forms. Can biologists Mackenzie Connor and Emily Mamami solve the riddle of the Dhryn before their part of the galaxy becomes as dead as the mysterious region known as the Chasm?

Author: Pete McBreen
Publisher: Addison-Wesley Professional
Keywords: imperative, new, craftsmanship, software
Number of Pages: 208
Published: 2001-09-02
List price: $29.99
ISBN-10: 0201733862
ISBN-13: 9780201733860

Pete McBreen presents a method to nurture mastery in the programmer, develop creative collaboration in small developer teams, and enhance communications with the customer. Softcover.