Author: Seth Godin
Publisher: Hyperion
Keywords: ideavirus, unleashing
Number of Pages: 240
Published: 2001-10-10
List price: $14.00
ISBN-10: 0786887176
ISBN-13: 9780786887170

The book that sparked a marketing revolution. "This is a subversive book. It says that the marketer is not -- and ought not to be -- at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell, author of The Tipping Point. Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to- customer dialogue

Authors:Seth Godin, Malcolm Gladwell,
Publisher: Do You Zoom
Keywords: ideavirus, unleashing
Number of Pages: 224
Published: 2000-09
List price: $40.00
ISBN-10: 0970309902
ISBN-13: 9780970309907

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, best-selling Author Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread. In lively detail, Godin looks at ways companies such as Napster, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. Godin provides a