Authors:Roxanne Hovland, Joyce M. Wolburg,
Publisher: M.E.Sharpe
Keywords: culture, consumer, society, advertising
Number of Pages: 197
Published: 2010-03-17
List price: $41.95
ISBN-10: 0765615479
ISBN-13: 9780765615473

Authors:Roxanne Hovland, Joyce Wolburg, Eric Haley,
Publisher: M.E. Sharpe
Keywords: culture, consumer, society, advertising, readings
Number of Pages: 425
Published: 2007-06
List price: $54.95
ISBN-10: 0765615452
ISBN-13: 9780765615459

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections address the legal and economic consequences of life in a material culture, the regulation of advertising in a culture that weighs free speech against the needs of society, and the ethics

Authors:T. J. Hovland, Mohammad Najafi,
Publisher: American Society of Civil Engineers
Keywords: reports, engineering, practice, manual, asce, pipeline, installation, inspecting
Number of Pages: 286
Published: 2009-07-01
List price: $120.00
ISBN-10: 0784410542
ISBN-13: 9780784410547

This manual describes successful construction methods and procedures for installing common types of pipes used to transport water-like fluids. "Inspecting Pipeline Installation" focuses on the needs of field personnel, constructors, and inspectors. It assumes the pipeline design is complete, decisions on alternatives are resolved, and the designer’s concepts are now ready for conversion to a real project. Pipeline construction is complex and demanding and requires the services of skilled contractors and craftsmen. Construction quality control and assurance are strict job requirements. Th

Author: Morton Deutsch
Publisher: Yale University Press
Keywords: hovland, memorial, lectures, series, carl, processes, conflict, constructive, destructive, resolution
Number of Pages: 448
Published: 1977-09-10
List price: $41.00
ISBN-10: 0300021860
ISBN-13: 9780300021868

Conflict is a natural and inevitable part of our personal and social lives. In this volume Morton Deutsch, the distinguished social psychologist, explores the factors that determine whether the outcome of conflict will be fruitful or destructive. He examines conflict at the intrapsychic, interpersonal, and intergroup levels and formulates meaningful cross-level generalizations about the determination of conflict resolution.

Authors:Christian H. Bischof, H. Martin Bücker, Paul Hovland
Publisher: Springer
Keywords: computational, science, engineering, notes, lecture, automatic, differentiation, advances
Number of Pages: 370
Published: 2008-07-21
List price: $129.00
ISBN-10: 3540689354
ISBN-13: 9783540689355

This collection covers advances in automatic differentiation theory and practice. Computer scientists and mathematicians will learn about recent developments in automatic differentiation theory as well as mechanisms for the construction of robust and powerful automatic differentiation tools. Computational scientists and engineers will benefit from the discussion of various applications, which provide insight into effective strategies for using automatic differentiation for inverse problems and design optimization.

Authors:H. Martin Bücker, George Corliss, Paul Hovland, Uwe N
Publisher: Springer
Keywords: notes, computational, science, engineering, lecture, implementations, differentiation, applications, theory, automatic
Number of Pages: 367
Published: 2006-01-23
List price: $129.00
ISBN-10: 3540284036
ISBN-13: 9783540284031

This collection covers the state of the art in automatic differentiation theory and practice. Practitioners and students will learn about advances in automatic differentiation techniques and strategies for the implementation of robust and powerful tools. Computational scientists and engineers will benefit from the discussion of applications, which provide insight into effective strategies for using automatic differentiation for design optimization, sensitivity analysis, and uncertainty quantification.