Author: Alastair William
Publisher: Butterworth-Heinema
Keywords: hospitality, tourism, leisure, consumer, understanding
Number of Pages: 288
Published: 2003-07-15
List price: $51.95
ISBN-10: 0750652497
ISBN-13: 9780750652490

’Understanding the Hospitality Consumer’ presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry. Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of today’s marketing techniques.Using industry based case studies and examples ’Understanding the Ho

Author: Stephen C. Barth
Publisher: Wiley
Keywords: hospitality, industry, issues, managing, law, legal
Number of Pages: 480
Published: 2008-02-28
List price: unknow
ISBN-10: 047008376X
ISBN-13: 9780470083765

Hospitality Law, Third Edition provides the legal understanding that ensures both the safety of guests and the success of the hospitality operation. This practical resource gives you a common sense approach grounded in essential principles rather than an encyclopedic knowledge of the law. Vivid scenarios and real-life case studies show these principles in action in recognizable hospitality settings. With comprehensive coverage ranging from foodservice to employee contracts, insurance to international terrorism, this Third Edition features new and revised content reflecting the latest factors a

Author: Derek Taylor
Publisher: Butterworth-Heinemann
Keywords: hospitality, guides, professional, promotion, sales
Number of Pages: 336
Published: 2001-07-16
List price: $44.95
ISBN-10: 0750649860
ISBN-13: 9780750649865

’Hospitality Sales and Promotion’ is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions. Practical and down-to-earth, this guide discovers:* who is your customer? market segments and groups* how can you reach them effectively? the secrets of successful public relations* new and traditional technologies; from direct mail to using the Internet to maximum advantage.Derek Taylor has a wealth of experience in the hospitality industry and has worked with and advised numerous international corporate hospitality

Author: Chris Guilding
Publisher: Butterworth-Heinemann
Keywords: hospitality, leisure, tourism, makers, decision, management, financial
Number of Pages: 238
Published: 2002-07-31
List price: $48.95
ISBN-10: 075065659X
ISBN-13: 9780750656597

Financial Management for Hospitality Decision Makers is written specifically for those ’decision makers’ in the industry who need to be able to decipher accountant ’speak’ and reports in order to use this information to its best advantage and achieve maximum profits.The area of accounting and finance is a vital but often inaccessible part of the hospitality business. However, having the knowledge and the ability to use it properly makes all the difference to the turnover and success of a business. Financial Management for Hospitality Decision Makers is written specifica

Author: Chris Guilding
Publisher: Butterworth-Heinemann
Keywords: hospitality, leisure, tourism, second, managers, essentials, accounting, volume
Number of Pages: 360
Published: 2009-04-09
List price: $60.95
ISBN-10: 1856176673
ISBN-13: 9781856176675

For non-accountant hospitality managers, accounting and financial management is often perceived as an inaccessible part of the business, yet understanding is crucial for success. Using an ’easy to read’ style, this book provides a comprehensive overview of the most relevant accounting information for managers. It demonstrates how to organise and analyse accounting data to help make informed decisions with confidence.With its highly practical approach, this book:. Quickly develops the reader’s ability to adeptly use and interpret accounting information to further organisationa

Author: Jonathan A. Hale
Publisher: Butterworth-Heinema
Keywords: hospitality, heinemann, management, series, butterworth, industry, financial, analysis, accounting
Number of Pages: 312
Published: 2005-08-15
List price: $33.95
ISBN-10: 0750678968
ISBN-13: 9780750678964

The objective of this textbook is to teach students to be conversational in speaking "numbers." This means understanding fundamental accounting concepts, developing solid financial analysis abilities, and then applying them to understand and improve the operational performance of their hotel or restaurant. The book will accomplish this by studying the current practices of some of today’s leading hotel and restaurant companies. Chapters will be developed under the auspices of a select group of hospitality industry General Mangers, Directors of Finance, and Regional Accounting Managers to

Authors:Johnathan Hales, Hubert B. Van Hoof,
Publisher: Prentice Hall
Keywords: hospitality, essentials, series, management, industry, analysis, accounting, financial
Number of Pages: 336
Published: 2010-02-26
List price: $61.33
ISBN-10: 0132458667
ISBN-13: 9780132458665

ACCOUNTING AND FINANCIAL ANALYSIS IN THE HOSPITALITY INDUSTRY, 1/e explains how to use numbers and fundamental accounting to operate a successful hospitality department or business. Focusing on the basics, sections progress from accounting and financial analysis to financial statements and management reports to budgeting and forecasting. Throughout the book current hospitality examples, photographs and illustrations are used. This edition includes the latest from the Uniform System of Accounts for the Lodging Industry, Tenth Revised Edition, expanded material on Department Profit and Loss Stat