Author: George F. Simons D.Min
Publisher: Butterworth-Heinemann
Keywords: managing, cultural, differences, difference, eurodiversity, guide, business
Number of Pages: 355
Published: 2002-09-03
List price: $63.95
ISBN-10: 0877193819
ISBN-13: 9780877193814

How has cultural diversity affected the business climate of the growing European Union? What are European institutions and enterprises doing to manage it? In ’EuroDiversity,’ Dr. Simons gathers issue-centered perspectives on how Europe’s entwined past, present, and future have made it the most strikingly diverse part of the world and what this means for doing business there. ’EuroDiversity’ provides:* Insights into Europe’s cultural challenges of globalization, diversity dilemmas, and opportunities* Case studies, best practices, and resources for finding the