Author: Andrew Griffiths
Publisher: Allen & Unwin
Keywords: customers, ones, series, new, attract, satisfy, ways, really
Number of Pages: 256
Published: 2007-04-01
List price: $14.95
ISBN-10: 1741750083
ISBN-13: 9781741750089

Full of practical tips to improve customer service and maintain a level of excellence, this resource helps businesses attract new customers and keep regular customers coming back. Suggestions include understanding customers, using a personalized approach, managing customers over the Internet and telephone, overseeing internal customer service, and stepping in when things go wrong. Helpful tips, such as giving regular customers a contact number for outside normal business hours, offer great ideas for speeding up customer-service transactions for busy owners and managers. Also included are check

Author: Andrew Griffiths
Publisher: Allen & Unwin
Keywords: customers, ones, series, new, attract, satisfy, ways, really
Number of Pages: 272
Published: 2003-07-01
List price: $14.95
ISBN-10: 1865087440
ISBN-13: 9781865087443

Full of practical tips to improve customer service and maintain a level of excellence, this book will ensure that regular customers return and new customers will be attracted to the business. Suggestions include understanding customers, using a personalized approach, managing customers over the Internet and telephone, overseeing internal customer service, and stepping in when things go wrong. Tips on giving customers a contact number for outside normal business hours and ideas for speeding up customer service transactions can be located and read quickly and are accompanied by illustrative anec

Author: Kevin Stirtz
Publisher: Stirtz Group LLC
Keywords: customers, coming, lessons, real, loyal, world
Number of Pages: 81
Published: 2008-04-11
List price: unknow
ISBN-10: 1605859524
ISBN-13: 9781605859521

Keep your customers coming back again and again! If you want to grow your company, the best way to start is by increasing customer loyalty. According to one study, a 5% growth in customer loyalty can lead to a growth in profits of anywhere from 25% to 95%. Numerous studies have shown you can keep existing customers for a fraction of the cost of acquiring new ones. So increasing customer loyalty makes sense. This book gives you real-world examples, tips, tools and advice on how to get started. It’s fast-reading but packed full of valuable ideas and suggestions you can use right away. H

Author: John Frazer-Robinson
Publisher: Kogan Page
Keywords: customers, service, sales, way, perfect, marketing
Number of Pages: 256
Published: 2000-01-01
List price: $22.95
ISBN-10: 0749430737
ISBN-13: 9780749430733

For businesses of every size and budget, an internationally acknowledged master of marketing strategy explains how to tap into ’marketing miracles’ to gain a leading edge in today’s highly competitive markets. His hugely readable book shows how to turn an organization into a truly customer-driven business and watch the ’miracles’ happen naturally: sales go up, costs go down. This practical ’bible’ on customer loyalty and relationship marketing effectively turbo-charges the whole sales and marketing process.

Authors:Larry Selden, Geoffrey Colvi,
Publisher: Portfolio Hardcover
Keywords: customers, charge, stock, turbo, discover, demon, angel
Number of Pages: 256
Published: 2003-06-02
List price: $27.95
ISBN-10: 1591840074
ISBN-13: 9781591840077

How businesses can thrive by learning which customers are creating the most profit-and which are losing them money. One of the oldest myths in business is that every customer is a valuable customer. Even in the age of high-tech data collection, many businesses don’t realize that some of their customers are deeply unprofitable, and that simply doing business with them is costing them money. In many places, it’s typical that the top 20 percent of customers are generating almost all the profit while the bottom 20 percent are actually destroying value. Managers are missing tremendous

Author: Pete Blackshaw
Publisher: Broadway Busine
Keywords: customers, consumer, driven, world, business, running, three, friends, satisfied
Number of Pages: 208
Published: 2008-07-08
List price: $21.95
ISBN-10: 038552272X
ISBN-13: 9780385522724

In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on

Authors:James L. Heskett, W. Earl Sasser, Leonard A. Schle
Publisher: Free Pre
Keywords: employees, customers, treat, chain, profit, value
Number of Pages: 400
Published: 2003-01-09
List price: $35.00
ISBN-10: 0743225694
ISBN-13: 9780743225694

James Heskett, Earl Sasser, and Leonard Schlesinger reveal powerful new evidence that paying close attention to the employee-customer relationship will enable any organization to be a low-cost provider and achieve superior results -- proving that you can have it all, a goal thought inadvisable just a few short years ago. At the heart of this bold assertion is the authors’ indisputable conclusion supported by thirty-one years of groundbreaking research: today’s employee satisfaction, loyalty, and commitment strongly influences tomorrow’s customer satisfaction, loyalty, and co