Authors:Dr. William O. Bearden, Dr. Richard G. Netemeyer, Pr
Publisher: Sage Publications, Inc
Keywords: research, consumer, marketing, behavior, association, item, scales, multi, handbook, measures
Number of Pages: 624
Published: 2010-12-10
List price: $125.00
ISBN-10: 1412980186
ISBN-13: 9781412980180

The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. Key FeaturesMore than 150 scales are included in the Handbook. Many scales were originally published in marketing and consumer journals, and including them in one volume helps reduce the time it takes researchers to locate instruments for survey research. More than 70 new scales have been added to the Third Edition. New scales were selected based upon actual usage and citations by research

Author:
Publisher: International Federation for Structural Concrete (fib)
Keywords: performance, design, behaviour, textbook, model, code, bulletin, fip, updated, concrete, structural, knowledge, ceb
Number of Pages: 224
Published: 1999-06-16
List price: unknow
ISBN-10: 288394041X
ISBN-13: 9782883940413

Authors:Deanne Loonin, National Consumer Law Center,
Publisher: National Consumer Law Center
Keywords: law, center, consumer, national, surviving, debt, guide
Number of Pages: 463
Published: 2008-02
List price: $20.00
ISBN-10: 1602480273
ISBN-13: 9781602480278

Authors:Marion Hall, Tim Halliday, Marion Hall, Tim Halliday,
Publisher: Springer
Keywords: behaviour, series, brain, biology, evolution
Number of Pages: 306
Published: 1998-12-10
List price: $89.95
ISBN-10: 354064752X
ISBN-13: 9783540647522

(The Open University) First in a series of six books that form part of SD206 Biology: Brain and Behavior, a course for Open University students. Text deals mainly with the behavior of animals and some of the ways in which it is studied. Halftone illustrations.

Authors:Alain Chatriot, Marie-emmanuelle Chessel, Matthew Hi
Publisher: Ashgate Publishing
Keywords: retailing, consumption, consumer, history, professionals, associations, expert, society
Number of Pages: 209
Published: 2006-07
List price: $110.00
ISBN-10: 0754655016
ISBN-13: 9780754655015

Recent work has focused on the politics of consumption and its manifestation in a number of situations. This volume extends these debates, providing a tighter focus and contributing to a noticeable gap in the field that numerous scholars (particularly in North America) are beginning to turn towards: that is, organizations of consumers themselves who have chosen to speak for all consumers and similar such bodies of experts which act on behalf of consumers. The volume is fortunate in drawing upon a number of scholars who are about to publish major works on the subject, but who are happy to provi

Authors:Peter A. Schkeeper, Jack P. Friedman Ph.D., Jack C.
Publisher: Barron’s Educational Series
Keywords: smart, consumer, barron, guides, home, guide, buying
Number of Pages: 528
Published: 2008-02-01
List price: $16.99
ISBN-10: 0764135716
ISBN-13: 9780764135712

Buying a home is, in the authors’ words, both a romantic journey and a business venture. For most families, it’s the largest single investment they will ever make. The purpose of this book is to transform home buyers--especially first-time buyers--into smart consumers who can evaluate a property objectively as step number one in deciding whether or not to buy. The authors take their readers by the hand through the maze of mortgage shopping, dealing with real estate agents, and hunting down that perfect dream house. Some of the many questions they help prospective buyers answer are:

Author: 1985 International Conference on Travel Behaviour
Publisher: VSP Books
Keywords: travel, behaviour, noordwijk, netherlands, conference, international, research, transport, policy, behavioural
Number of Pages: 494
Published: 1986-12-01
List price: $153.00
ISBN-10: 9067640603
ISBN-13: 9789067640602