Author: Dawn Burton
Publisher: Intl Thomson Business Pr
Keywords: consumer, services, financial
Number of Pages: 192
Published: 1994-08
List price: $59.95
ISBN-10: 0415099617
ISBN-13: 9780415099615

Why has there been such remarkable growth in the numbers of financial service consumers in Britain in the 1980s and 1990s? In this volume, Dawn Burton considers this question. With a focus on whether financial institutions have become more consumer orientated in recent years, key topics covered include: emergence of financial services consumers; service quality and marketing; human resource management strategies; and consumer financial behaviour. Dawn Burton shows how, as consumers have become more financially astute, some have learned how to "play the system" and reveals the consequences of t

Author: Karin Bergmann
Publisher: Springer
Keywords: uncertainty, consumer, dealing
Number of Pages: 240
Published: 2002-03-05
List price: $89.95
ISBN-10: 3540425292
ISBN-13: 9783540425298

The current practice of communication in the nutritional economy often produces significant uncertainty in a large fraction of the population. Efficient and comprehensive publicity by entrepreneurs on the industrial production of foodstuffs needs a new concept for communication between producers, processors, wholesalers, retailers, and end users. Without overgeneralizing, the author explains what makes the consumers uncertain and which consequences this uncertainty has for their nutritional behavior. The main aim of this book is the empirical explanation of the connection between the uncertain

Author: Philip Hoff
Publisher: Cambridge University Press
Keywords: engineers, electronics, consumer
Number of Pages: 575
Published: 1998-07-28
List price: $95.00
ISBN-10: 0521588170
ISBN-13: 9780521588171

Consumer Electronics for Engineers is the first book of its kind to explain clearly the operating principles of "real world" electronic devices, including video recorders, compact disk players, and mobile phones. Each chapter begins with a brief historical overview of the device concerned. The author then describes the key principles of each device’s operation and presents a block circuit diagram. Next he analyzes these "real world" circuits in detail, and, finally, he discusses the present state of the art. This approach will help to integrate the many different aspects of an electrica

Author: Ramesh S. Kumar
Publisher: Pearson Education India
Keywords: branding, behaviour, consumer
Number of Pages: 607
Published: 2009-12-30
List price: unknow
ISBN-10: 8131722368
ISBN-13: 9788131722367

Author: Nan Bostick
Publisher: Saddleback Educational Publishing, Inc.
Keywords: lifeskills, saddleback, spending, consumer
Number of Pages: 48
Published: 2003-08
List price: $13.95
ISBN-10: 156254568X
ISBN-13: 9781562545680

Author: Yuan Gao
Publisher: Idea Group Publishing
Keywords: consumer, behavior, online, design, systems, web
Number of Pages: 346
Published: 2004-10-01
List price: unknow
ISBN-10: 1591403278
ISBN-13: 9781591403272

Web Systems Design and Online Consumer Behavior takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers’ perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, psychology, marketing and advertising, and information systems. This book provides an integrated look at the subject area as described above to fu

Author: Geoffrey Miller
Publisher: Viking Adult
Keywords: behavior, consumer, evolution, sex, spent
Number of Pages: 384
Published: 2009-05-14
List price: $26.95
ISBN-10: 0670020621
ISBN-13: 9780670020621

A leading evolutionary psychologist probes the hidden instincts behind our working, shopping, and spending Evolutionary psychology-the compelling science of human nature-has clarified the prehistoric origins of human behavior and influenced many fields ranging from economics to personal relationships. In Spent Geoffrey Miller applies this revolutionary science’s principles to a new domain: the sensual wonderland of marketing and status seeking that we call American consumer culture. Starting with the basic notion that the goods and services we buy unconsciously advertise our biological p