Author: Harry Adler
Publisher: Gower Publishing Company
Keywords: communicators, professional, manual, nlp, handbook
Number of Pages: 320
Published: 2002-10-01
List price: unknow
ISBN-10: 0566083892
ISBN-13: 9780566083891

Neurolinguistic Programming (NLP) has garnered recognition for its power in improving communication, thinking and problem-solving. This handbook brings together the ideas and skills involved in applying NLP to achieve superior performance at both the personal and the professional levels. The first part sets out the underlying principles and introduces key concepts such as outcomes, representational systems, anchoring, modelling and reframing, together with the techniques required for putting them to work. The second part shows how to use NLP in training, selling, negotiating, interviewing, coa

Authors:Miles A. Kimball, Ann R. Hawkins,
Publisher: Bedford/St. Martin’s
Keywords: communicators, technical, guide, design, document
Number of Pages: 440
Published: 2007-12-12
List price: unknow
ISBN-10: 0312436998
ISBN-13: 9780312436995

The technological revolution of the last ten years has radically changed document designers’ materials, processes, and tools of the trade. In short, choices about everything from typography and color to planning and production have changed — even multiplied. The first new text for the college market in ten years, Kimball and Hawkins’ Document Design assumes from the start that students are working online to produce a fuller range of print and online documents, designed and delivered differently in a digital world. Through practical, accessible advice and examples, Kimball and Hawkins lay

Author: Carmine Gallo
Publisher: Sourcebooks, Inc.
Keywords: business, communicators, greatest, world, secrets, simple
Number of Pages: 240
Published: 2006-04-01
List price: $14.95
ISBN-10: 1402206968
ISBN-13: 9781402206962

How you too can learn the presentation secrets behind today’s greatest CEOsAcclaim for 10 Simple Secrets of the World’s Greatest Business Communicators"As a leader, you have to do more than promote your brand...you have to live it! Carmine Gallo’s engaging new book will show managers and executives how to embody the promise of their companies’ products and services, and get people excited about their brand." -Jeff Taylor, Founder and Chief Monster, Monster.com"I wish that 10 Simple Secrets had been available when I was just starting as a real estate agent in New York. I

Author: Mark Weiner
Publisher: Jossey-Bass
Keywords: international, association, business, communicators, communication, marketing, power, contrarian, guide, unleashing
Number of Pages: 272
Published: 2006-06-23
List price: $29.95
ISBN-10: 0787982792
ISBN-13: 9780787982799

Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senio

Author: Peter Thompson
Publisher: Nightingale-Conant
Keywords: perceived, opportunities, smarter, sharper, savvier, uncover, socially, nine, communicators, secret, weapons, shine, secrets
Published: 2003-07-01
List price: $35.00
ISBN-10: 0743530144
ISBN-13: 9780743530149

When we investigate the most powerful and influential people in the world, we discover that they all have something in common: effective communication. Using the principles of powerful communication, they developed the ability to influence others in a profound way, all the while winning both respect and admiration.The powerful art of persuasion and effective communication extends beyond mere words. Body language, intention, positioning, and other factors play a significant part. Peter Thomson helps make the unconscious aspects of communication conscious and maximizes our persuasive powers so t

Author: Rob Yeung
Publisher: How to Books
Keywords: workshops, interaction, communicators, octane, ensure, work, making, create
Number of Pages: 144
Published: 2002-04
List price: $13.25
ISBN-10: 1857037871
ISBN-13: 9781857037876

Business psychologist Rob Yeung shows how to facilitate excellent workshops and focus groups using various techniques, tips and motivators.

Author: Lars Lindberg Christensen
Publisher: Springer
Keywords: public, outreach, approach, communicators, guide, science, hands
Number of Pages: 270
Published: 2007-01-01
List price: $32.95
ISBN-10: 0387263241
ISBN-13: 9780387263243

Many people know something about communication – it is after all an innate human ability – but a full comprehension of how to do science communication effectively is not acquired easily. This Guide touches upon all aspects of science communication, revealing a tightly interwoven fabric of issues: product types, target groups, written communication, visual communication, validation processes, practices of efficient workflow, distribution, promotion, advertising and much more. New science communicators will find this Guide both helpful and inspirational.