Authors:Al Ries, Laura Ries,
Publisher: Harper Paperbacks
Keywords: brands, possibilities, new, endless, evolution, product, origin, creates
Number of Pages: 320
Published: 2005-10-01
List price: $14.99
ISBN-10: 0060570156
ISBN-13: 9780060570156
What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin’s revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success. Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to build new brands and accumulate riches. But these opportunities cannot be found where most people and most companies
Authors:Judith Evans, Cheryl Dangel Cullen,
Publisher: Rockport Publishers
Keywords: design, brands, innovative, secrets, share, market, new, win, challenging
Number of Pages: 176
Published: 2004-11-01
List price: $30.00
ISBN-10: 1592530931
ISBN-13: 9781592530939
Today we know Gateway, Federal Express, and Virgin Atlantic Airline as market leaders, but once upon a time, they were "challenger brands." Scores of books explore the business side of world-class branding, but until now, no book has addressed the critical role that graphic design strategy plays in successfully launching new brands into the marketplace.Challenging the Big Brands offers brand creators, graphic designers, and advertising executives an inside look at the graphic design elements that have helped transform unknown companies into household names. Illustrated throughout with dozens o
Author: "Economist"
Publisher: Economist Books
Keywords: branding, brands
Number of Pages: 256
Published: 2003-11-27
List price: $41.35
ISBN-10: 186197664X
ISBN-13: 9781861976642
Brands today are key engines of economic strength. Far from being a superficial or cosmetic communications exercise, brands have become a central organising principle behind many ambitious companies. This authoritative book contains contributions from some of the field’s leading practitioners, academics and consultants, analysing the nature and benefits of brands - particularly in terms of their sustainable business value and their wider social advantages. This is the definitive business book on brands and branding. It not only explains the economic strength and importance of brands, b
Author: Liz Moor
Publisher: Berg Publisher
Keywords: brands, rise
Number of Pages: 192
Published: 2007-12-15
List price: unknow
ISBN-10: 1845203844
ISBN-13: 9781845203849
Brands and logos are all around us, from the clothes we wear and the objects we buy, to the advertisements which cover our cities and the celebrities created by the media. We regard the brand as a new phenomenon, something born with the consumer society, but branding was born with civilization, its earliest examples dating to the Roman Empire. Branding is now a growing industry, applied not only to commodities but to charities, cities, the worlds of sport and entertainment, even government initiatives. Examining the brand in history, the growth of national and global brands, the changing appro
Author: Liz Moor
Publisher: Berg Publishers
Keywords: brands, rise
Number of Pages: 192
Published: 2007-12-15
List price: $104.95
ISBN-10: 1845203836
ISBN-13: 9781845203832
Brands and logos are all around us, from the clothes we wear and the objects we buy, to the advertisements which cover our cities and the celebrities created by the media. We regard the brand as a new phenomenon, something born with the consumer society, but branding was born with civilization, its earliest examples dating to the Roman Empire. Branding is now a growing industry, applied not only to commodities but to charities, cities, the worlds of sport and entertainment, even government initiatives. Examining the brand in history, the growth of national and global brands, the changing appro
Author: Andy Adams
Publisher: BiblioLife
Keywords: brands, cattle
Number of Pages: 204
Published: 2008-08-18
List price: $26.99
ISBN-10: 0554353555
ISBN-13: 9780554353555
It was a wet bad year on the Old Western Trail. From Red River north and all along was herd after herd waterbound by high water in the rivers.’ (Excerpt from Chapter 1)
Author: David A. Aaker
Publisher: Free Press
Keywords: brands, strong, building
Number of Pages: 400
Published: 1995-12-12
List price: $30.00
ISBN-10: 002900151X
ISBN-13: 9780029001516
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker’s pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company’s primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald’s, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attrib
