Author: Bonita Kolb
Publisher: Butterworth-Heinemann
Keywords: events, attract, tourists, branding, using, marketing, cities, towns, tourism
Number of Pages: 328
Published: 2006-03-27
List price: $51.95
ISBN-10: 075067945X
ISBN-13: 9780750679459
Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets. * Thorough treatment and succinct coverage of marketing theory specific to the tourism industry * Focuses on developing the branded destination with special emphasis on promotional planning* Contains practical internat
Author: David Taylor
Publisher: Capstone
Keywords: substance, spin, based, branding, sizzle, sausage, mind
Number of Pages: 162
Published: 2007-11-02
List price: $19.95
ISBN-10: 1841127698
ISBN-13: 9781841127699
Are you looking for a branding book that’s a bit different? You’ve found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer’s heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !
Authors:Majken Schultz, Yun Mi Antorini, Fabian F. Csaba,
Publisher: Copenhagen Business School Press
Keywords: process, people, purpose, branding, corporate
Number of Pages: 252
Published: 2005-10
List price: $39.00
ISBN-10: 8763001403
ISBN-13: 9788763001403
Corporate branding emphasizes that the organization itself, rather than the products created and marketed by the corporation, represents the main point of differentiation and competitive advantage in the marketplace. Despite the wide range of issues the concept raises about organization and strategy, corporate branding has mainly been associated with a marketing and campaign approach. This approach characterizes what the authors have called the first wave of corporate branding. This book argues that the field of corporate branding is undergoing fundamental changes and becoming more cross-di
Authors:James R. Gregory, Jack G. Weichmann,
Publisher: McGraw-Hill
Keywords: brand, marketing, global, guide, across, borders, branding
Number of Pages: 320
Published: 2001-11-09
List price: $34.95
ISBN-10: 0658009451
ISBN-13: 9780658009457
Written by one of today’s leading authorities on global branding Establishing and managing a global brandis made more challenging by the cultural, political, and economic differences that exist among the world’s consumers. Branding Across Borders addresses the issue of global branding head-on, going beyond the brand itself to address how a corporation must fine-tune its own organizational structure before it can effectively extend and manage its brands in the global marketplace. Branding Across Borders offers key insights on developing a powerful, memorable global brand strat
Author: Daymond John
Publisher: Thomas Nelson
Keywords: fashion, branding, lifestyle, world, changed, power, fubu, display
Number of Pages: 240
Published: 2007-02-06
List price: $24.99
ISBN-10: 1595558535
ISBN-13: 9781595558534
With worldwide distribution, the FUBU brand is an international symbol of empowerment and success, standing as a blueprint for young business people looking to chart their own course. In Display of Power: How FUBU Changed a World of Fashion, Branding and Lifestyle, Daymond John (Founder and CEO) gets to the heart of his unlikely run to the top of the fashion world, and shines compelling light on what it takes to succeed-from the dizzying street corners of his old neighborhood to the dazzling corner offices of corporate America-and what it takes to harness and display the power that resides in
Author: Hubert K Rampersad
Publisher: Information Age Publishing
Keywords: aligning, powerful, leadership, brand, building, blueprint, personal, branding, new, authentic
Number of Pages: 284
Published: 2009-04-24
List price: $85.99
ISBN-10: 1607521008
ISBN-13: 9781607521006
This book offers a new way to define, formulate and implement a sustainable, powerful, authentic, consistent, and memorable personal brand identity. "Authentic Personal Branding" entails a systematic and integrated journey towards self-awareness, joy, happiness, and marketing success, which is based on several new models, guidelines and tools that have been proven in practice. A way of life in conformity with this system results in flow; which is a journey into the inner self, where your genius, values, hopes, dreams and aspirations lie quietly waiting to be discovered. Taking the journey as a
Author: Paige Leavitt, Rachele Williams Farida Hasanali
Publisher: APQC
Keywords: processes, practice, journey, guide, branding
Number of Pages: 87
Published: 2005-02-22
List price: $19.95
ISBN-10: 1932546472
ISBN-13: 9781932546477
As technology becomes more transferable, the tangible advantages of one product or service over another become less perceptible to the increasingly cost-driven consumer. To make the difference in the intense competition for market share, many organizations now strive to harness the powerful effects of brands and branding. Based on years of research of leading-edge organizations--and supported by examples of best practices--this book will ultimately help brand managers and marketing staff increase customer loyalty and repurchase rates, command a premium price for products and services, and l
