Authors:Peter Montoya, Tim Vandehey,
Publisher: Personal Branding Press
Keywords: brand, transform, anyone, indispensable, personal, handbook, development, called, ultimate, building, business
Number of Pages: 280
Published: 2003-04-01
List price: $24.95
ISBN-10: 0967450659
ISBN-13: 9780967450650
Establishing a Personal Brand and riding it to personal wealth and professional success is more than a matter of polished business cards or wearing the right suit, as some branding mavens would have us believe. Personal Branding is who we are, authentically and without anything held back, crafted and communicated in a way that maximizes our influence with the people who can make us successful. This is the focus of The Brand Called You, the most authoritative resource to date on what makes Personal Branding effective, the principles behind the success of any brand, and the strategies any busine
Author: Jean-Noel Kapferer
Publisher: Kogan Page
Keywords: brand, sustaining, equity, creating, management, new, strategic, term
Number of Pages: 576
Published: 2008-03-28
List price: $70.00
ISBN-10: 0749450851
ISBN-13: 9780749450854
Adopted international by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noel Kapfer
Author: Jean-Noel Kapferer
Publisher: Kogan Page
Keywords: brand, sustaining, equity, new, creating, management, strategic, amp, term
Number of Pages: 720
Published: 2004-10-01
List price: $59.95
ISBN-10: 0749442832
ISBN-13: 9780749442835
A comprehensive and practical review of the new rules of brand management.
Author: Max Brand
Publisher: Leisure Books
Keywords: western, max, brand, trio, fugitive
Number of Pages: 256298
Published: 2007-08-28
List price: $5.99
ISBN-10: 0843958723
ISBN-13: 9780843958720
Author: Catherine Kaputa
Publisher: Davies-Black Publishing
Keywords: brand, success, business, people, smart, themselves
Number of Pages: 224
Published: 2006-04-15
List price: unknow
ISBN-10: 0891062130
ISBN-13: 9780891062134
An innovative field guide to business success, U R A BRAND! combines today’s hottest business concept with the realities of the modern workplace to help business professionals everywhere harness their personal potential, take charge of their careers, and contribute their dynamic energy to create sustainable advantage for their organizations. Taking field-tested strategies directly from the playbook used by Madison Avenue’s best product brand managers, U R A BRAND! unlocks the hidden rules for creating a one-of-a-kind self-brand. Like having a personal coach right by your side, here
Author: Nicholas Ind
Publisher: Kogan Page
Keywords: brand, champion, organization, transform, living, member
Number of Pages: 219
Published: 2004-02-01
List price: $29.95
ISBN-10: 0749441291
ISBN-13: 9780749441296
* Fully updated edition of an inspirational branding title
Author: Iain Ellwood
Publisher: Kogan Page
Keywords: brand, increase, value, techniques, over, book, essential
Number of Pages: 321
Published: 2002-12-17
List price: $35.50
ISBN-10: 0749438630
ISBN-13: 9780749438630
This fully updated paperback edition of "The Essential Brand Book" is a companion resource for anyone involved in brand issues and contains over 100 business models and techniques for building brand value. The book is divided into four key areas: brand communication, brand definition, brand equity, and brand strategy, and describes techniques with appropriate case studies.
