Authors:Charles Keil, Shelley Stam,
Publisher: University of California Pre
Keywords: institutions, practices, audiences, era, cinema, transitional, american
Number of Pages: 381
Published: 2004-07-12
List price: $26.95
ISBN-10: 0520240278
ISBN-13: 9780520240278

The years between 1908 and 1917 witnessed what may have been the most significant transformation in American film history. During this "transitional era," widespread changes affected film form and film genres, filmmaking practices and industry structure, exhibition sites, and audience demographics. By the end of the period, cinema had moved toward the shape it would assume for decades under the studio system. This collection of new essays by prominent film scholars traces these myriad changes, presenting the most detailed and comprehensive portrait yet of this pivotal stage in cinema’s d

Authors:Michael T. Hannan, Laszlo Polos, Glenn R. Carroll,
Publisher: Princeton University Press
Keywords: codes, ecologies, audiences, theory, organization, logics
Number of Pages: 384
Published: 2007-07-02
List price: $35.00
ISBN-10: 0691134502
ISBN-13: 9780691134505

Building theories of organizations is challenging: theories are partial and "folk" categories are fuzzy. The commonly used tools--first-order logic and its foundational set theory--are ill-suited for handling these complications. Here, three leading authorities rethink organization theory. Logics of Organization Theory sets forth and applies a new language for theory building based on a nonmonotonic logic and fuzzy set theory. In doing so, not only does it mark a major advance in organizational theory, but it also draws lessons for theory building elsewhere in the social sciences. Organization

Author: Clara Shih
Publisher: Prentice Hall
Keywords: products, new, audiences, stuff, build, networks, era, tapping, online, social, facebook
Number of Pages: 256
Published: 2009-03-22
List price: $24.99
ISBN-10: 0137152221
ISBN-13: 9780137152223

“People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place where people can represent their real identity--both personal and professional--and use the social filters on the Web to connect with the world around them.” --Sheryl Sandberg, Chief Operating Officer, Facebook   “...A must-read for CEOs and other executives who want to understand Facebook and more importantly take the right actions to stay relevant and stay competitive.” --David Math

Author: Valerie Geller
Publisher: Focal Press
Keywords: amp, information, personality, broadcast, internet, satellite, news, audiences, radio, powerful, getting, keeping, growing, creating
Number of Pages: 368
Published: 2007-03-22
List price: $41.95
ISBN-10: 0240519280
ISBN-13: 9780240519289

Creating Powerful RadioFor Managers, Programmers and Talent* GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen.* PROGRAMMING Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance.* NEWS: Write, produce and deliver powerful news. Learn multiple version techniques and much more. * PERSONALITY Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best.* TALK Secrets to improve your show

Author: Kristyn Gorton
Publisher: Edinburgh University Press
Keywords: media, topics, emotion, television, audiences, meaning
Number of Pages: 160
Published: 2009-07-15
List price: $27.50
ISBN-10: 074862418X
ISBN-13: 9780748624188

A comprehensive introduction to the study of media audiences as well as new research on viewers’ emotional engagement with television texts. The text provides a detailed introduction to the history of audience research and an overview of the various competing theories on audience; a discussion of current debates within television audience research; an examination of the concept of emotion in relation to different aspects of audience research, such as feminist approaches, issues related to genre, and aesthetics;a small scale research project on television and emotion; and workshop exercis

Author: Joanne Scheff Bernstein
Publisher: Jossey-Bass
Keywords: arts, performing, audiences, retaining, dynamics, marketing, insights, building
Number of Pages: 294
Published: 2006-11-17
List price: $27.95
ISBN-10: 0787978442
ISBN-13: 9780787978440

Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations mu

Authors:Virginia Nightingale, Karen Ross,
Publisher: Open University Press
Keywords: media, cultural, studies, issues, audiences, readings, critical
Number of Pages: 320
Published: 2003-12-01
List price: $43.00
ISBN-10: 0335211666
ISBN-13: 9780335211661

What changes have taken place to the ways in which the audience is perceived? How have audiences become fragmented in the search for ratings? What next for audience research in the 21st century? The study of ‘audience’ is a central concept in both media and cultural studies. Although it has become an academic fashion to turn away from the idea that groups of people can share common purpose or interests, there are still enough reasons for wanting to explore the way in which audiences behave, understand and interact with media in all their various forms. One of these reasons is