Author: Tipper Harry
Publisher: BiblioLife
Keywords: practice, principles, advertising
Number of Pages: 606
Published: 2009-05-20
List price: $31.99
ISBN-10: 1110279051
ISBN-13: 9781110279050

Author: Mario Pricken
Publisher: Thames & Hudson
Keywords: new, advertising, creative
Number of Pages: 272
Published: 2008-06-23
List price: $39.95
ISBN-10: 0500287333
ISBN-13: 9780500287330

"More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals—namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas." —AdweekUnraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet.Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work

Author: Meenakshi R. Chauhan
Publisher: Anmol Publications Pvt Ltd
Keywords: challenge, social, advertising
Number of Pages: 166
Published: 2004-12-01
List price: unknow
ISBN-10: 8174881050
ISBN-13: 9788174881052

With reference to India.

Author: Dr. Kim Bartel Sheehan
Publisher: Sage Publications, Inc
Keywords: advertising, contemporary, controversies
Number of Pages: 344
Published: 2003-09-16
List price: $72.95
ISBN-10: 0761926356
ISBN-13: 9780761926351

Controversies in Contemporary Advertising is a new text presenting a range of perspectives on advertising. It examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology.The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan’s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages re

Author: Warren B. Dygert
Publisher: Vogt Press
Keywords: medium, advertising, radio
Number of Pages: 268
Published: 2007-03-15
List price: $28.95
ISBN-10: 1406748064
ISBN-13: 9781406748062

RADIO AS AN ADVERTISING MEDIUM The quality of the materials used in the manufacture of this book is governed by continued postwar shortages. RADIO AS AN ADVERTISING MEDIUM BY WARREN B. DYGERT, B. S., C. E. Associate Professor of Marketing, New York University, Secretary and Account Executive, F. J. Low Advertis ing Agency, Member of University Radio Committee, New York University FIRST EDITION FIFTH IMPRESSION MrGRAW-HILL BOOK COMPANY, INC. NEW YORK AND LONDON 1939 PREFACE This book is written solely to give businessmen and advertising executives enough fundamental data about radio to weigh an

Author: Laura K.
Publisher: Greenhaven
Keywords: series, viewpoints, opposing, advertising
Published: 2006-07-21
List price: $27.50
ISBN-10: 0737732288
ISBN-13: 9780737732283

Author: Herb Heydock
Publisher: Turner Publishing Company (KY)
Keywords: memorabilia, advertising, beer
Number of Pages: 192
Published: 2003-08-04
List price: $27.50
ISBN-10: 1563118815
ISBN-13: 9781563118814