Author: Joseph Turow
Publisher: University Of Chicago Press
Keywords: media, world, new, advertisers, america, breaking
Number of Pages: 256
Published: 1998-12-15
List price: $21.00
ISBN-10: 0226817504
ISBN-13: 9780226817507

Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles. "An important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The frightening

Author: Joseph Turow
Publisher: University Of Chicago Press
Keywords: media, world, new, advertisers, america, breaking
Number of Pages: 256
Published: 1997-05-15
List price: $25.00
ISBN-10: 0226817490
ISBN-13: 9780226817491

Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles. "An important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The frigh

Author: Ivan L. Preston
Publisher: University of Wisconsin Press
Keywords: amp, advertisers, falsity, truth, web, weave, tangled
Number of Pages: 236
Published: 1996-01-15
List price: $17.95
ISBN-10: 0299141942
ISBN-13: 9780299141943

Written for the ordinary consumer as well as for advertisers and trade regulators, this book aims to demonstrate how advertising can better serve its audience. Ivan Preston takes us down the slippery slope, from the high ground of honest product information to the unscrupulous bottom-of-the-barrel claims that are wholly false. Along the way he documents the subtle misrepresentations, half and lesser truths, and exploitations of our gullibility that abound in contemporary advertising. From reviews of the first edition In this fascinating examination of contemporary ad-speak

Author: Rich Stokes
Publisher: IUniverse
Keywords: search, google, adwords, dominate, top, advertising, mastering, advertisers
Number of Pages: 110
Published: 2008-11-02
List price: $13.95
ISBN-10: 0595493459
ISBN-13: 9780595493456

Mastering Search Advertising shares insight and professional guidance from an expert Internet marketer on how to launch, manage and improve already-existing pay-per-click campaigns, providing an inside look into a largely undiscovered and exciting industry.Richard Stokes, founder of AdGooroo, a leading search engine intelligence company, has over 15 years of experience in advertising and technology management and includes real-life examples, case studies and charts that reveal not only the basics of creating a pay-per-click campaign, but also break down the intricacies of the process into simp

Author: Richard Stokes
Publisher: iUniverse, Inc.
Keywords: search, google, adwords, dominate, top, advertising, mastering, advertisers
Number of Pages: 112
Published: 2008-07-07
List price: $23.95
ISBN-10: 0595493076
ISBN-13: 9780595493074

Mastering Search Advertising shares insight and professional guidance from an expert Internet marketer on how to launch, manage and improve already-existing pay-per-click campaigns, providing an inside look into a largely undiscovered and exciting industry. Richard Stokes, founder of AdGooroo, a leading search engine intelligence company, has over 15 years of experience in advertising and technology management and includes real-life examples, case studies and charts that reveal not only the basics of creating a pay-per-click campaign, but also break down the intricacies of the process into