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Product Management: Product Lifecycles & Competitive Marketing Strategy

Author: Mayank Sharma
Publisher: Global India Publications Pvt Ltd
Keywords: product, marketing, strategy, competitive, amp, management, lifecycles
Number of Pages: 310
Published: 2009-12-31
List price: $20.00
ISBN-10: 938022804X
ISBN-13: 9789380228044

Book Description:

The book clearly explains the fundamentals of the subject and is designed to give an insight to the students with Indian examples. The book is writen in simple language so that it can be understood by the students. Almost all the topics on consumer behaviour and advertising have been covered in this book. In advertising, besides the promotional tools, ethical and social issues have also been dealt in a comprehensive manner.


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